Vice President, Marketing
uniQure
September 03, 2026
Remote friendly (United States)
United States
Marketing
Marketing Leadership:
- Build and manage a team of high-performing marketing professionals.
- Develop short- and long-range operating plans.
- Develop and maintain annual marketing budgets.
- Lead agency engagement (selection, contracting) and oversee budgets, SOWs, and deployment of tactics.
Develop & Implement Marketing Strategy & Vision:
- Collaborate with Account Management, Market Access, Medical Affairs, and Business Operations to develop marketing strategies aligned to corporate goals.
- Develop and implement strategic plans for brand positioning, messaging, KOL engagement, patient initiatives, and promotional materials.
- Partner with Market Access to support pricing, reimbursement, and distribution plans.
Launch Plan Process:
- Develop comprehensive launch plans with cross-functional brand team and project management for successful launch of the lead asset.
- Ensure patient need is the “north star.”
Brand Management:
- Oversee branding strategy development and execution.
- Ensure brand consistency across marketing channels and materials.
Business Insights & Analytics:
- Conduct market research to identify trends, competitive landscape, customer needs, and opportunities.
- Translate insights into actionable strategies to differentiate.
- Drive competitive intelligence initiatives and translate competitor analysis into recommendations.
Digital & Multichannel Marketing:
- Lead multichannel marketing strategy and digital initiatives to engage patient advocacy, healthcare professionals, and payors.
Marketing Compliance:
- Ensure marketing activities and materials comply with regulatory requirements, industry standards, and company policies.
- Partner with Legal, Compliance, and Regulatory teams to mitigate risks.
Qualifications & Skills:
- Bachelor’s degree in marketing, business administration, life sciences, or related field (advanced degree preferred).
- Minimum 15 years pharmaceutical/biotech marketing experience; at least 5 years in a leadership role.
- Proven rare disease product launch track record; gene therapy launch experience desirable.
- Strong strategic thinking, analytical skills, and business acumen.
- Excellent communication, presentation, and interpersonal skills.
- Ability to build teams with a “oneuniQure” mindset and lead cross-functional teams.
- Knowledge of healthcare compliance regulations and industry guidelines.
Application instructions:
- Apply via uniQure’s official Careers page or LinkedIn.
- Build and manage a team of high-performing marketing professionals.
- Develop short- and long-range operating plans.
- Develop and maintain annual marketing budgets.
- Lead agency engagement (selection, contracting) and oversee budgets, SOWs, and deployment of tactics.
Develop & Implement Marketing Strategy & Vision:
- Collaborate with Account Management, Market Access, Medical Affairs, and Business Operations to develop marketing strategies aligned to corporate goals.
- Develop and implement strategic plans for brand positioning, messaging, KOL engagement, patient initiatives, and promotional materials.
- Partner with Market Access to support pricing, reimbursement, and distribution plans.
Launch Plan Process:
- Develop comprehensive launch plans with cross-functional brand team and project management for successful launch of the lead asset.
- Ensure patient need is the “north star.”
Brand Management:
- Oversee branding strategy development and execution.
- Ensure brand consistency across marketing channels and materials.
Business Insights & Analytics:
- Conduct market research to identify trends, competitive landscape, customer needs, and opportunities.
- Translate insights into actionable strategies to differentiate.
- Drive competitive intelligence initiatives and translate competitor analysis into recommendations.
Digital & Multichannel Marketing:
- Lead multichannel marketing strategy and digital initiatives to engage patient advocacy, healthcare professionals, and payors.
Marketing Compliance:
- Ensure marketing activities and materials comply with regulatory requirements, industry standards, and company policies.
- Partner with Legal, Compliance, and Regulatory teams to mitigate risks.
Qualifications & Skills:
- Bachelor’s degree in marketing, business administration, life sciences, or related field (advanced degree preferred).
- Minimum 15 years pharmaceutical/biotech marketing experience; at least 5 years in a leadership role.
- Proven rare disease product launch track record; gene therapy launch experience desirable.
- Strong strategic thinking, analytical skills, and business acumen.
- Excellent communication, presentation, and interpersonal skills.
- Ability to build teams with a “oneuniQure” mindset and lead cross-functional teams.
- Knowledge of healthcare compliance regulations and industry guidelines.
Application instructions:
- Apply via uniQure’s official Careers page or LinkedIn.