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Role Summary
The Vaccine Sales Director (VSD) is a key field leadership role responsible for driving commercial performance across a team of Pediatric, Adult, and Hybrid Immunization Specialists (IS). The VSD will lead day-to-day sales execution of GSK Vaccinesโ strategic priorities within their district, ensuring strong sales performance, team development, and operational excellence. This is a field-based position with travel determined by customer location relative to the successful candidate.
Responsibilities
- Lead and direct IS teams to achieve or exceed vaccine sales, coverage, and market share goals
- Translate national and area-level sales strategy into action plans tailored to their district
- Identify growth opportunities and diagnose performance gaps using market insights and analytics
- Ensure alignment between local execution and broader Vaccines Business Unit (VBU) priorities
- Ensure teams leverage digital tools and data to enhance their targeting and Good Selling Outcomes (GSOs) goals
Coaching, Talent Development, and Performance Management
- Recruit, develop, and retain top performing IS talent across Pediatric, Adult, and Hybrid teams
- Ensure structured development plans, coaching and performance feedback
- Drive accountability and high performance through goal setting, KPI tracking, and field observation
- Review key success metrics and Incentive Compensation plans to ensure team understanding
- Routinely utilize field visits and other meetings to diagnose and coach teams on business planning, targeting, diagnosis and action plans to advance accounts and HCPs toward GSOs
- Foster a culture of learning, inclusion, and excellence in execution
Customer Engagement and Sales Execution
- Ensure the IS team effectively communicates the clinical value and benefits of GSK vaccines to HCPs and other account staff to support in-office immunization and/or a strong referral process
- Support team in implementing promotional initiatives, local educational events, and product launches
- Monitor team performance in vaccine uptake, adoption, and compliance with approved processes
Cross-Functional Collaboration and Operational Excellence
- Work closely with the area Account Management team to ensure alignment with strategy and agreed on action plans for large, organized customers
- Partner with Market Access, Medical Affairs, and Commercial teams to resolve operational barriers
- Share field insights with leadership to inform strategy adjustments and resource allocation
- Uphold GSK standards for compliant, high-quality customer engagement and documentation
Success Metrics & Key Performance indicators
- Commercial Results: Achieve assigned district sales, immunization rates and market share targets
- Team Performance: โฅ90% of IS team meeting or exceeding individual KPIs
- Customer Impact: Effective HCP engagement through measurement against GSOs
- Coaching Effectiveness: Timely and impactful field coaching; timely setting of objectives/development plans and performance reviews
- Operational Excellence: Accurate CRM documentation, and disciplined execution of sales processes, 100% compliance with policies
Qualifications
- Required: Bachelorโs degree
- Required: Minimum 7 years of pharmaceutical or biopharmaceutical experience
- Required: Minimum 2 years of people management experience
- Required: Experience selling in a health systems environment
- Required: Must possess a valid driver's license
- Required: Willing and able to travel up to 50% of time
- Preferred: Minimum of 1 year of vaccines sales management experience
- Preferred: Knowledge of vaccines market, products, therapeutic areas, business and clinical environment
- Preferred: Strong record of high performance and consistent results
- Preferred: Strong oral and written communication skills, presentation and influencing skills
Skills
- Ability to lead teams and translate strategy to local level business
- Advanced business acumen and analytical skills to diagnose opportunities
- Strong communication, presentation & influencing skills
- Self-directed and organized with the ability to adapt and change in a shifting environment
- Impact and influence with other Sales leaders and representatives to mobilize action plans
- Ability to quickly identify issues and develop recommendations for timely, compliant resolution
Location
This is a field-based position. The percentage of travel will be determined by customer location in relation to the geographic location of the successful candidate.