US Associate Director, Digital Marketing, Respiratory
Sanofi
August 06, 2026
Remote friendly (Cambridge, MA)
United States
$148,500 - $214,500 USD yearly
Marketing
About the Role
- Lead the development and measurement of key Provider/Patient marketing strategies, tactics, and content to support Asthma and COPD indications.
- Develop marketing content that complements the salesforce and enables accurate Omnichannel experience for customers’ NPP (Non-Personal Promotion).
- Partner directly with GTMC, Provider and Patient Experience teams, and agency teams.
Main Responsibilities
- Translate brand strategy into compelling, data-driven Omnichannel plans and content using customer insights and analytics.
- Integrate multiple customer engagement channels to create seamless cross-channel journeys that enhance Provider and Patient interactions.
- Design, execute, and optimize Omnichannel tactical plans for Dupixent with a customer-centric approach for provider segments.
- Provide strategic direction to internal partners (e.g., GTMC) and agencies on channel mix selection, content development, and tactical execution.
- Ensure exceptional customer experience by driving meaningful engagement and ongoing brand conversations.
- Develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks aligned to business objectives.
- Collaborate cross-functionally to ensure brand alignment and execution excellence.
Basic Qualifications
- Bachelor’s degree.
- 5+ years of experience in marketing, product and/or brand management.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced, collaborative environment.
- Excellent communication and interpersonal skills.
Preferred Qualifications
- Product launch experience.
- Pharma/biopharma/biotech/healthcare experience.
- Media mix optimization experience.
- Respiratory (and Biologic) experience.
- Knowledge of market research, creative development, and regulatory review/approval process.
- Understanding of key US healthcare dynamics.
- Cross-functional collaboration ability.
- Digital marketing expertise.
- Competitive market experience.
- Alliance co-promote experience.
- Lead the development and measurement of key Provider/Patient marketing strategies, tactics, and content to support Asthma and COPD indications.
- Develop marketing content that complements the salesforce and enables accurate Omnichannel experience for customers’ NPP (Non-Personal Promotion).
- Partner directly with GTMC, Provider and Patient Experience teams, and agency teams.
Main Responsibilities
- Translate brand strategy into compelling, data-driven Omnichannel plans and content using customer insights and analytics.
- Integrate multiple customer engagement channels to create seamless cross-channel journeys that enhance Provider and Patient interactions.
- Design, execute, and optimize Omnichannel tactical plans for Dupixent with a customer-centric approach for provider segments.
- Provide strategic direction to internal partners (e.g., GTMC) and agencies on channel mix selection, content development, and tactical execution.
- Ensure exceptional customer experience by driving meaningful engagement and ongoing brand conversations.
- Develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks aligned to business objectives.
- Collaborate cross-functionally to ensure brand alignment and execution excellence.
Basic Qualifications
- Bachelor’s degree.
- 5+ years of experience in marketing, product and/or brand management.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced, collaborative environment.
- Excellent communication and interpersonal skills.
Preferred Qualifications
- Product launch experience.
- Pharma/biopharma/biotech/healthcare experience.
- Media mix optimization experience.
- Respiratory (and Biologic) experience.
- Knowledge of market research, creative development, and regulatory review/approval process.
- Understanding of key US healthcare dynamics.
- Cross-functional collaboration ability.
- Digital marketing expertise.
- Competitive market experience.
- Alliance co-promote experience.