Sr. Spclst , GEO Content
Merck
August 20, 2026
Remote friendly (North Wales, PA)
United States
Marketing
Responsibilities:
- Advise brand/marketing teams on structuring GEO-ready content for AI citability (answer-first flow, clear claims, evidence-based structure, source clarity; FAQs/summaries/bullets/tables).
- Review briefs/drafts/FAQs against GEO standards before MLR submission; identify structure/clarity/evidence gaps limiting AI discoverability.
- Partner with medical/regulatory to differentiate restructuring vs net-new content; ensure alignment with approved claims, fair balance, and compliance.
- Recommend how content addresses likely HCP/patient/consumer AI-search questions; improve entity recognition and consistency across materials.
- Conduct GEO content audits (ghost brand, AI visibility, structure/message clarity, content gaps); perform AI-focused query research and map questions to assets/gaps.
- Monitor/report AI citation share of voice, brand presence, AI Overview visibility, and answer-engine representation; benchmark competitors; track off-platform citation signals.
- Translate audit findings into actionable governance and remediation plans; develop GEO standards/checklists and MLR-aware guidance.
- Enable stakeholders via guides/playbooks/work sessions and repeatable assessment methods; collaborate with analysts/web teams to support publishing workflows.
Qualifications:
- Bachelor’s degree (Marketing/Comms/Digital/Life Sciences/Business or related) or equivalent experience.
- 3+ years in content strategy, SEO, digital marketing, brand content, and/or content governance; understanding of how content structure impacts search/AI performance.
- Strong knowledge of AI search retrieval/summarization/citation; familiarity with ChatGPT, Gemini, Google AI Overviews, Perplexity (or similar).
- Strong analytics; ability to interpret AI/SEO visibility data and prioritize recommendations.
- Excellent communication and cross-functional stakeholder management; experience in regulated/compliance-sensitive environments.
Preferred:
- Life sciences/pharma digital marketing experience; familiarity with MLR, fair balance, and promotional vs non-promotional boundaries.
- Hands-on tools (SEMrush, Google Search Console, BrightEdge) and GEO practices (ghost brand, citation analysis, entity consistency).
- Experience building training/content guidance for brand teams; HCP vs consumer governance knowledge.
Benefits:
- Eligible for annual bonus and long-term incentive (if applicable). Comprehensive benefits including medical/dental/vision, retirement/401(k), paid holidays, vacation, and sick/compassionate days.
Application instructions:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub). Application deadline is stated on the posting (job ends 09/3/2026).
- Advise brand/marketing teams on structuring GEO-ready content for AI citability (answer-first flow, clear claims, evidence-based structure, source clarity; FAQs/summaries/bullets/tables).
- Review briefs/drafts/FAQs against GEO standards before MLR submission; identify structure/clarity/evidence gaps limiting AI discoverability.
- Partner with medical/regulatory to differentiate restructuring vs net-new content; ensure alignment with approved claims, fair balance, and compliance.
- Recommend how content addresses likely HCP/patient/consumer AI-search questions; improve entity recognition and consistency across materials.
- Conduct GEO content audits (ghost brand, AI visibility, structure/message clarity, content gaps); perform AI-focused query research and map questions to assets/gaps.
- Monitor/report AI citation share of voice, brand presence, AI Overview visibility, and answer-engine representation; benchmark competitors; track off-platform citation signals.
- Translate audit findings into actionable governance and remediation plans; develop GEO standards/checklists and MLR-aware guidance.
- Enable stakeholders via guides/playbooks/work sessions and repeatable assessment methods; collaborate with analysts/web teams to support publishing workflows.
Qualifications:
- Bachelor’s degree (Marketing/Comms/Digital/Life Sciences/Business or related) or equivalent experience.
- 3+ years in content strategy, SEO, digital marketing, brand content, and/or content governance; understanding of how content structure impacts search/AI performance.
- Strong knowledge of AI search retrieval/summarization/citation; familiarity with ChatGPT, Gemini, Google AI Overviews, Perplexity (or similar).
- Strong analytics; ability to interpret AI/SEO visibility data and prioritize recommendations.
- Excellent communication and cross-functional stakeholder management; experience in regulated/compliance-sensitive environments.
Preferred:
- Life sciences/pharma digital marketing experience; familiarity with MLR, fair balance, and promotional vs non-promotional boundaries.
- Hands-on tools (SEMrush, Google Search Console, BrightEdge) and GEO practices (ghost brand, citation analysis, entity consistency).
- Experience building training/content guidance for brand teams; HCP vs consumer governance knowledge.
Benefits:
- Eligible for annual bonus and long-term incentive (if applicable). Comprehensive benefits including medical/dental/vision, retirement/401(k), paid holidays, vacation, and sick/compassionate days.
Application instructions:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub). Application deadline is stated on the posting (job ends 09/3/2026).