Sr Manager, Oncology Commercial Analytics
GSK
September 02, 2026
Remote friendly (Philadelphia, PA)
United States
Marketing
Job Purpose:
Sr Manager, Oncology Commercial Analytics partners with brand and BU leadership to translate complex commercial data into decisions that drive portfolio performance, including segmentation/targeting, KPI design, patient adherence analytics, brand performance tracking, and advanced analytics such as marketing mix modeling.
Key Responsibilities:
- Develop and implement analytics plans supporting brand and business priorities.
- Identify and implement customer segmentation and targeting strategies across marketing and sales channels.
- Leverage physician/account/patient segmentations, patient adherence & persistence, brand performance analytics, and marketing mix (advanced analytics).
- Execute customer targeting and scenario planning to enable brand performance objectives.
- Define KPIs and ensure data collection and business rules support KPI measurement.
- Conduct analyses using internal/external real-world data for disease and competitor insights.
- Transform complex real-world datasets into actionable insights (hands-on manipulation/statistical analysis).
- Perform ad hoc and deep-dive secondary research analyses of market/competitive dynamics.
- Improve efficiency via innovative analytics and process automation.
- Design and implement analytics-ready datasets; collaborate with market research and forecasting teams.
- Share best practices with Global Strategic Insights.
Basic Qualifications:
- Bachelor’s degree in business, life sciences, or related.
- 4+ years marketing analytics experience (biotech/pharma or global management consulting).
- Marketing fundamentals/analytics frameworks.
- Tools: SQL, Snowflake, SAS, R/Python; Tableau/Power BI.
- Experience with pharmaceutical secondary data (patient/claims) and real-world data analyses.
- Oncology experience; understanding of drug development/commercialization lifecycle.
- Manage multiple projects/stakeholders; present to senior leaders; update deliverables based on feedback.
Preferred Qualifications:
- Understanding of diversity & inclusion impact; strong collaboration/cultural sensitivity.
- Success in forecasting and real-world data analytics; strong business acumen.
- Influence in a matrix environment.
Work Arrangement:
- Hybrid (US): partly office, partly remote.
Application Instructions:
- Submit a cover letter (or CV) describing how you meet required competencies.
Sr Manager, Oncology Commercial Analytics partners with brand and BU leadership to translate complex commercial data into decisions that drive portfolio performance, including segmentation/targeting, KPI design, patient adherence analytics, brand performance tracking, and advanced analytics such as marketing mix modeling.
Key Responsibilities:
- Develop and implement analytics plans supporting brand and business priorities.
- Identify and implement customer segmentation and targeting strategies across marketing and sales channels.
- Leverage physician/account/patient segmentations, patient adherence & persistence, brand performance analytics, and marketing mix (advanced analytics).
- Execute customer targeting and scenario planning to enable brand performance objectives.
- Define KPIs and ensure data collection and business rules support KPI measurement.
- Conduct analyses using internal/external real-world data for disease and competitor insights.
- Transform complex real-world datasets into actionable insights (hands-on manipulation/statistical analysis).
- Perform ad hoc and deep-dive secondary research analyses of market/competitive dynamics.
- Improve efficiency via innovative analytics and process automation.
- Design and implement analytics-ready datasets; collaborate with market research and forecasting teams.
- Share best practices with Global Strategic Insights.
Basic Qualifications:
- Bachelor’s degree in business, life sciences, or related.
- 4+ years marketing analytics experience (biotech/pharma or global management consulting).
- Marketing fundamentals/analytics frameworks.
- Tools: SQL, Snowflake, SAS, R/Python; Tableau/Power BI.
- Experience with pharmaceutical secondary data (patient/claims) and real-world data analyses.
- Oncology experience; understanding of drug development/commercialization lifecycle.
- Manage multiple projects/stakeholders; present to senior leaders; update deliverables based on feedback.
Preferred Qualifications:
- Understanding of diversity & inclusion impact; strong collaboration/cultural sensitivity.
- Success in forecasting and real-world data analytics; strong business acumen.
- Influence in a matrix environment.
Work Arrangement:
- Hybrid (US): partly office, partly remote.
Application Instructions:
- Submit a cover letter (or CV) describing how you meet required competencies.