Sr. Manager, Commercial Strategy & Execution
Perrigo Company plc
August 18, 2026
Remote friendly (Grand Rapids, MI)
United States
Marketing
Commercial Strategy Senior Manager
Responsibilities:
- Develop and execute the commercial strategy for the assigned category aligned to self-care growth priorities.
- Define where to play and what it takes to win; translate strategic choices into channel-specific, actionable tactics for the sales team.
- Translate brand and innovation strategies into GTM plans across retail channels.
- Integrate commercial strategy into annual planning and customer engagement models for these categories.
- Design a commercial toolkit enabling Account Executives and Managers to deliver strategy and tactics.
- Prepare and deliver concept sells and trade materials for relevant initiatives.
- Set commercial guidelines for trade spend investment; collaborate with Account Managers to tailor category and brand plans to specific customer needs.
- Serve as the category expert using insights to shape internal strategy and deliver results externally.
- Develop external relationships with commercial and category contacts in line with corporate account plans.
- Contribute to best practices and playbooks to elevate execution across customers and channels.
- Support continuous improvement in commercial capabilities through knowledge sharing and cross-functional alignment.
- Ensure consistent deployment of commercial frameworks across priority customers and multiple categories.
- Track and analyze sales fundamentals (share of shelf, share of SKU, display presence) and develop improvement plans.
- Analyze in-store activity to understand ROI and apply learnings to future initiatives.
- Report performance to internal stakeholders; highlight opportunities, barriers, and course corrections.
- Develop strategies to improve in-process customer metrics for the category, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).
Experience Required:
- 8+ years in Sales or with Customers in CPG/retail; Marketing or Commercial Strategy experience is a plus.
- Strong understanding of omnichannel dynamics and shopper behavior (digital and traditional retail).
- Proven ability to translate brand strategies into commercial plans and support cross-functional execution.
- Customer-facing experience with a track record in joint business planning and value creation.
- Strong analytical skills; ability to synthesize data into actionable insights.
- Deep understanding of the North American retail landscape and healthcare category execution levers.
Benefits:
- Competitive compensation, benefits tailored to support you and your family, and career development opportunities.
Application Instructions:
- Click the APPLY button at the bottom of the application to apply. Submit all resumes/CVs in English.
Responsibilities:
- Develop and execute the commercial strategy for the assigned category aligned to self-care growth priorities.
- Define where to play and what it takes to win; translate strategic choices into channel-specific, actionable tactics for the sales team.
- Translate brand and innovation strategies into GTM plans across retail channels.
- Integrate commercial strategy into annual planning and customer engagement models for these categories.
- Design a commercial toolkit enabling Account Executives and Managers to deliver strategy and tactics.
- Prepare and deliver concept sells and trade materials for relevant initiatives.
- Set commercial guidelines for trade spend investment; collaborate with Account Managers to tailor category and brand plans to specific customer needs.
- Serve as the category expert using insights to shape internal strategy and deliver results externally.
- Develop external relationships with commercial and category contacts in line with corporate account plans.
- Contribute to best practices and playbooks to elevate execution across customers and channels.
- Support continuous improvement in commercial capabilities through knowledge sharing and cross-functional alignment.
- Ensure consistent deployment of commercial frameworks across priority customers and multiple categories.
- Track and analyze sales fundamentals (share of shelf, share of SKU, display presence) and develop improvement plans.
- Analyze in-store activity to understand ROI and apply learnings to future initiatives.
- Report performance to internal stakeholders; highlight opportunities, barriers, and course corrections.
- Develop strategies to improve in-process customer metrics for the category, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).
Experience Required:
- 8+ years in Sales or with Customers in CPG/retail; Marketing or Commercial Strategy experience is a plus.
- Strong understanding of omnichannel dynamics and shopper behavior (digital and traditional retail).
- Proven ability to translate brand strategies into commercial plans and support cross-functional execution.
- Customer-facing experience with a track record in joint business planning and value creation.
- Strong analytical skills; ability to synthesize data into actionable insights.
- Deep understanding of the North American retail landscape and healthcare category execution levers.
Benefits:
- Competitive compensation, benefits tailored to support you and your family, and career development opportunities.
Application Instructions:
- Click the APPLY button at the bottom of the application to apply. Submit all resumes/CVs in English.