Sr. HCP Marketing Manager - CAH
Neurocrine Biosciences
August 14, 2026
Remote friendly (San Diego, CA)
United States
Marketing
About The Role
Sr. Manager, HCP Marketing will lead development and execution of HCP marketing strategies to support growth objectives in CAH, engaging CAH centers of excellence, adrenal specialists, high-volume endocrinologists, and KOLs.
Your Contributions (Responsibilities)
- Develop and execute brand strategy (Annual Brand Plan, HCP Engagement Plan) and manage budget
- Partner cross-functionally to define HCP segmentation, align messaging/tactics, and support field tools, training, and execution
- Design and execute omnichannel HCP engagement; measure performance and optimize using data/insights
- Lead integrated digital marketing to drive disease awareness, brand engagement, and patient identification
- Develop/optimize digital HCP engagement across paid media, CRM, email, web, social, search, and emerging channels
- Own digital brand performance (KPIs, analytics, customer insights, market research; improve ROI)
- Oversee brand presence at national/regional/local congresses and medical meetings; support field education
- Create compliant HCP content translating complex scientific data
- Manage external agencies and budgets; ensure timely, high-quality execution and accurate financial tracking
- Collaborate with Legal/Compliance/Medical Affairs/Market Access/Patient/Field/Global to ensure alignment
- Monitor trends/competition/customer insights; serve as SME; lead multiple initiatives
Requirements
- BS/BA in marketing or life sciences and 8+ years relevant pharmaceutical marketing/sales/agency experience (agency AOR experience). Endocrinology/rare diseases a plus.
- OR MBA and 6+ years; OR PharmD/PhD and 4+ years
- 3+ years HCP marketing experience
- Strong leadership, communication, analytics, project management; deep understanding of HCP promotion/field dynamics; ability to develop compliant, clinically credible messaging
- Proficient: PowerPoint, Word, Excel, Veeva PromoMats, SharePoint, Adobe Workfront
Compensation/Benefits (as stated)
- Annual base salary: $158,100–$216,000; target annual bonus 30% of earned base; eligibility for equity long-term incentive
- Retirement plan with company match; paid vacation/holidays/personal days; paid caregiver/parental and medical leave; medical/prescription/dental/vision coverage
Sr. Manager, HCP Marketing will lead development and execution of HCP marketing strategies to support growth objectives in CAH, engaging CAH centers of excellence, adrenal specialists, high-volume endocrinologists, and KOLs.
Your Contributions (Responsibilities)
- Develop and execute brand strategy (Annual Brand Plan, HCP Engagement Plan) and manage budget
- Partner cross-functionally to define HCP segmentation, align messaging/tactics, and support field tools, training, and execution
- Design and execute omnichannel HCP engagement; measure performance and optimize using data/insights
- Lead integrated digital marketing to drive disease awareness, brand engagement, and patient identification
- Develop/optimize digital HCP engagement across paid media, CRM, email, web, social, search, and emerging channels
- Own digital brand performance (KPIs, analytics, customer insights, market research; improve ROI)
- Oversee brand presence at national/regional/local congresses and medical meetings; support field education
- Create compliant HCP content translating complex scientific data
- Manage external agencies and budgets; ensure timely, high-quality execution and accurate financial tracking
- Collaborate with Legal/Compliance/Medical Affairs/Market Access/Patient/Field/Global to ensure alignment
- Monitor trends/competition/customer insights; serve as SME; lead multiple initiatives
Requirements
- BS/BA in marketing or life sciences and 8+ years relevant pharmaceutical marketing/sales/agency experience (agency AOR experience). Endocrinology/rare diseases a plus.
- OR MBA and 6+ years; OR PharmD/PhD and 4+ years
- 3+ years HCP marketing experience
- Strong leadership, communication, analytics, project management; deep understanding of HCP promotion/field dynamics; ability to develop compliant, clinically credible messaging
- Proficient: PowerPoint, Word, Excel, Veeva PromoMats, SharePoint, Adobe Workfront
Compensation/Benefits (as stated)
- Annual base salary: $158,100–$216,000; target annual bonus 30% of earned base; eligibility for equity long-term incentive
- Retirement plan with company match; paid vacation/holidays/personal days; paid caregiver/parental and medical leave; medical/prescription/dental/vision coverage