Sr. Director, Patient Marketing (DTC Media & Engagement)
Neurocrine Biosciences
August 19, 2026
Remote friendly (San Diego Metropolitan Area)
United States
Marketing
About the Role
Senior Director, Patient Marketing — lead end-to-end DTC (direct-to-consumer) marketing for the Ingrezza business, with primary accountability for ~$150M annual media investment across Linear TV, Streaming/CTV, Paid Search, Paid Social, Programmatic, Digital Display, and owned CRM/email channels.
Your Contributions (include, but are not limited to)
- Own DTC strategy for patient acquisition, education, and activation; long-range planning and ROI optimization.
- Serve as DTC subject matter expert; build and scale a data-driven DTC engine.
- Partner to deliver integrated omnichannel patient journeys (awareness → consideration → conversion).
- Lead media investment and channel optimization; partner with agencies for planning/buying.
- Establish KPIs (reach, frequency, GRPs, CPA, ROI, patient starts) and optimize channel mix.
- Oversee attribution modeling and marketing mix modeling (MMM).
- Provide national TV media buying oversight and lead DTC creative development and compliant production; run creative testing (A/B, multivariate, copy testing, brand lift).
- Implement advanced measurement (MTA, MMM) and drive continuous performance optimization.
- Cross-functional leadership with Market Access, Sales, Medical, Legal, and Regulatory; serve as DTC lead on promotional review committees.
- Lead and develop a patient marketing team (3 direct reports) and oversee external agencies.
Requirements
- BS/BA plus 14+ years relevant experience (7+ years senior leadership) OR MS/MBA with 12+ years OR PhD with 10+ years; extensive managerial experience.
Benefits (as stated)
- Base salary: $233,400–$318,000; annual bonus target 35%; equity LTI eligibility; retirement plan (match); paid vacation/holidays/personal days; paid caregiver/parental and medical leave; health benefits (medical, prescription drug, dental, vision).
Senior Director, Patient Marketing — lead end-to-end DTC (direct-to-consumer) marketing for the Ingrezza business, with primary accountability for ~$150M annual media investment across Linear TV, Streaming/CTV, Paid Search, Paid Social, Programmatic, Digital Display, and owned CRM/email channels.
Your Contributions (include, but are not limited to)
- Own DTC strategy for patient acquisition, education, and activation; long-range planning and ROI optimization.
- Serve as DTC subject matter expert; build and scale a data-driven DTC engine.
- Partner to deliver integrated omnichannel patient journeys (awareness → consideration → conversion).
- Lead media investment and channel optimization; partner with agencies for planning/buying.
- Establish KPIs (reach, frequency, GRPs, CPA, ROI, patient starts) and optimize channel mix.
- Oversee attribution modeling and marketing mix modeling (MMM).
- Provide national TV media buying oversight and lead DTC creative development and compliant production; run creative testing (A/B, multivariate, copy testing, brand lift).
- Implement advanced measurement (MTA, MMM) and drive continuous performance optimization.
- Cross-functional leadership with Market Access, Sales, Medical, Legal, and Regulatory; serve as DTC lead on promotional review committees.
- Lead and develop a patient marketing team (3 direct reports) and oversee external agencies.
Requirements
- BS/BA plus 14+ years relevant experience (7+ years senior leadership) OR MS/MBA with 12+ years OR PhD with 10+ years; extensive managerial experience.
Benefits (as stated)
- Base salary: $233,400–$318,000; annual bonus target 35%; equity LTI eligibility; retirement plan (match); paid vacation/holidays/personal days; paid caregiver/parental and medical leave; health benefits (medical, prescription drug, dental, vision).