Sr Director Market Access Strategy, Access Optimization
GSK
17 days ago
Remote friendly (Philadelphia, PA)
United States
Market Access
Sr Director, Market Access Strategy – Access Optimization
Key Responsibilities:
- Lead market access strategy; bring key learnings to brand teams and ensure consistent execution of access strategy.
- Collaborate on strategic access plans for in-line brands, new assets, and pipeline products (access landscape, customer segmentation, payer strategy, contracting/channel strategy, pricing, distribution, value proposition).
- Develop Launch MA strategy and launch plans; bridge pipeline support to launch/in-line support.
- Communicate access strategies to business partners; liaison with cross-functional teams to align pull-through activities with brand objectives.
- Shape access strategy considering policy/payment reform and external factors (e.g., 340B, IRA, MFN, ACIP).
- Lead access strategy/execution across payers, organized customers, and ACIP to support portfolio imperatives.
- Champion priority access initiatives; communicate strategy to senior leadership.
- Develop partnerships with global market access, VEO, pricing, contracting, patient services, advocacy/policy, finance, and legal.
- Anticipate competitor moves; own near-, mid-, and long-term market access strategy and strategic choices.
- Recruit/develop/retain team; perform supervisory responsibilities (performance, coaching, discipline) and budget management.
Basic Qualifications:
- Bachelor’s degree (Marketing, Finance, Pharmacy, or Public Health preferred)
- 7+ years US Commercial Market Access experience
- 5+ years Pharmacy/Medical product experience
- 3+ years people management experience
Preferred Qualifications:
- MBA/MPH/PharmD
- Product launch, pricing, contracting, reimbursement, distribution, and account management experience
- Specialty/anti-infective/vaccines/rare disease experience
- Financial acumen and P&L mindset
- Budget/agency management, segmentation, and consumer insight experience
Key Responsibilities:
- Lead market access strategy; bring key learnings to brand teams and ensure consistent execution of access strategy.
- Collaborate on strategic access plans for in-line brands, new assets, and pipeline products (access landscape, customer segmentation, payer strategy, contracting/channel strategy, pricing, distribution, value proposition).
- Develop Launch MA strategy and launch plans; bridge pipeline support to launch/in-line support.
- Communicate access strategies to business partners; liaison with cross-functional teams to align pull-through activities with brand objectives.
- Shape access strategy considering policy/payment reform and external factors (e.g., 340B, IRA, MFN, ACIP).
- Lead access strategy/execution across payers, organized customers, and ACIP to support portfolio imperatives.
- Champion priority access initiatives; communicate strategy to senior leadership.
- Develop partnerships with global market access, VEO, pricing, contracting, patient services, advocacy/policy, finance, and legal.
- Anticipate competitor moves; own near-, mid-, and long-term market access strategy and strategic choices.
- Recruit/develop/retain team; perform supervisory responsibilities (performance, coaching, discipline) and budget management.
Basic Qualifications:
- Bachelor’s degree (Marketing, Finance, Pharmacy, or Public Health preferred)
- 7+ years US Commercial Market Access experience
- 5+ years Pharmacy/Medical product experience
- 3+ years people management experience
Preferred Qualifications:
- MBA/MPH/PharmD
- Product launch, pricing, contracting, reimbursement, distribution, and account management experience
- Specialty/anti-infective/vaccines/rare disease experience
- Financial acumen and P&L mindset
- Budget/agency management, segmentation, and consumer insight experience