Senior Product Manager, Patient Marketing

Roles and Responsibilities:
- Lead development of personal and non-personal tactics, including patient programs, co-development of content with patient ambassadors, live social media events, social media content, digital assets, media planning, and print.
- Drive US Brand Planning, including defining stakeholder strategies and budget development.
- Define and execute the vision and plan for US marketing; manage multiple agencies in plan execution.
- Develop field execution strategy for patient-facing initiatives in partnership with training and sales leadership and patient services leadership.
- Develop multi-channel/digital strategy and measurement plan.
- Create tactical measurement plan and develop courses of action based on metrics.
- Support POA strategy and execution.
- Administer the US marketing budget efficiently.
- Work closely with regulatory, legal, and compliance.

Education & Experience:
- Bachelor’s degree required.
- 5+ years of biotech/pharma marketing experience.
- Eye care experience a plus.
- Experience in sales or customer-facing roles.

Knowledge, Skills & Abilities:
- Translate patient needs into market-moving insights.
- Comfort with high-science data and converting it into promotional messaging.
- Succeed in fast-paced, results-driven environments managing ambiguity.
- Collaboration and success leading in matrix environments with agency partners.
- Entrepreneurial mindset; innovation with well-reasoned solutions.
- Integrity and understanding of relevant rules/regulations.
- Strong communication skills; influence across functions/levels.
- Proficiency in Veeva.

Travel Requirements:
- Domestic travel up to 30%; attend events outside business hours (occasional weekends/evenings).