Senior Product Manager, IBD Consumer Marketing

As Senior Product Manager, IBD Consumer Marketing (Brand team), you will oversee patient-facing assets across the DTC ecosystem, including design, execution, measurement, and optimization of high-value touchpoints aligned to brand priorities for the IBD Franchise. You will develop strategic messaging and execute through DTC channels, working with cross-functional partners to enhance patient experience. You will report to the Director, Consumer Marketing.

Position Objectives
- Oversee, build, and integrate marketing assets across the patient ecosystem for Crohn’s and UC.

Position Accountabilities
- Support strategy and execution of patient-centric campaigns and messaging across all channels.
- Ensure consumer campaigns/messages align to overall brand strategy and HCP brand initiatives.
- Develop creative briefs and oversee execution of messaging and strategy.
- Partner with Insights & Analytics to leverage patient insights via market research and analytics.
- Develop and navigate promotional assets through medical, legal, and regulatory review/approval.
- Manage agencies against USBU policies, standards, timelines, and budgets.
- Lead brand planning workstreams from ideation to execution, including measurement and performance evaluation.

Required Qualifications/Skills
- Bachelor’s degree
- 5+ years increasing responsibility in sales, marketing, or related function
- Team player in fast-paced environments
- Results-driven with ownership, urgency, and resilience
- Manage multiple priorities, processes, timelines, and stakeholders
- Clear verbal/written communication
- Ability to lead without authority and influence cross-functional teams

Desired
- Experience in commercial pharmaceutical marketing/sales
- Therapeutic area experience
- Ability to use AI tools to drive efficiency and innovation

Travel
- Up to ~15% travel (including occasional overnights/weekends).