Senior Marketing Manager, Media (Oncology | LVL)
Amgen
August 26, 2026
Remote
United States
Marketing
What You Will Do
Support planning, execution, and optimization of Amgen’s U.S. commercial media initiatives across the Oncology and LVL portfolios for HCP and DTC audiences. Execute integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care; coordinate activation, measurement, reporting, optimization, and ensure accurate/compliant delivery. Up to 20% domestic travel annually.
Responsibilities
- Execute integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care for HCP and DTC.
- Translate brand objectives into media tactics and activation plans.
- Coordinate campaign setup, trafficking, tagging, tracking, and QA.
- Partner with agencies to launch on time, optimize, and meet performance expectations.
- Compile reporting insights, identify trends, and escalate optimization opportunities.
- Implement media measurement frameworks and tracking standards with Analytics/Technology/agency teams.
- Apply enterprise media processes/platforms to ensure consistency, compliance, and data quality.
- Coordinate compliant media execution with Brand, Medical, Legal, Regulatory, Analytics, and Technology.
- Support test-and-learn pilots and process improvements.
- Ensure media activities comply with regulatory, privacy, security, and pharma marketing requirements.
Basic Qualifications
- Doctorate + 2 years; or Master’s + 4 years; or Bachelor’s + 6 years; or Associate’s + 10 years; or HS/GED + 12 years of HCP and DTC marketing/media experience.
Preferred Qualifications
- 4+ years paid media/advertising with media planning/activation/execution/performance measurement.
- Knowledge of HCP/DTC targeting, customer journey activation, and campaign optimization.
- Experience with integrated traditional + digital channels (Video, TV, Search, Programmatic, Social, Point of Care).
- Strong measurement/reporting/analytics skills; translate data into recommendations.
- Agency/vendor partnership, project management, cross-functional collaboration, and communication.
Benefits (Total Rewards Plan, if eligible)
- Health/welfare plans, retirement/savings, bonuses/incentives (where applicable), stock-based long-term incentives, time-off, and flexible work models (as possible).
Application Instructions
- Apply via careers.amgen.com. No application deadline; applications accepted until a sufficient number of candidates are received or a candidate is selected.
Support planning, execution, and optimization of Amgen’s U.S. commercial media initiatives across the Oncology and LVL portfolios for HCP and DTC audiences. Execute integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care; coordinate activation, measurement, reporting, optimization, and ensure accurate/compliant delivery. Up to 20% domestic travel annually.
Responsibilities
- Execute integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care for HCP and DTC.
- Translate brand objectives into media tactics and activation plans.
- Coordinate campaign setup, trafficking, tagging, tracking, and QA.
- Partner with agencies to launch on time, optimize, and meet performance expectations.
- Compile reporting insights, identify trends, and escalate optimization opportunities.
- Implement media measurement frameworks and tracking standards with Analytics/Technology/agency teams.
- Apply enterprise media processes/platforms to ensure consistency, compliance, and data quality.
- Coordinate compliant media execution with Brand, Medical, Legal, Regulatory, Analytics, and Technology.
- Support test-and-learn pilots and process improvements.
- Ensure media activities comply with regulatory, privacy, security, and pharma marketing requirements.
Basic Qualifications
- Doctorate + 2 years; or Master’s + 4 years; or Bachelor’s + 6 years; or Associate’s + 10 years; or HS/GED + 12 years of HCP and DTC marketing/media experience.
Preferred Qualifications
- 4+ years paid media/advertising with media planning/activation/execution/performance measurement.
- Knowledge of HCP/DTC targeting, customer journey activation, and campaign optimization.
- Experience with integrated traditional + digital channels (Video, TV, Search, Programmatic, Social, Point of Care).
- Strong measurement/reporting/analytics skills; translate data into recommendations.
- Agency/vendor partnership, project management, cross-functional collaboration, and communication.
Benefits (Total Rewards Plan, if eligible)
- Health/welfare plans, retirement/savings, bonuses/incentives (where applicable), stock-based long-term incentives, time-off, and flexible work models (as possible).
Application Instructions
- Apply via careers.amgen.com. No application deadline; applications accepted until a sufficient number of candidates are received or a candidate is selected.