Senior Manager, Market Research and Analytics
AbbVie
August 06, 2026
Remote friendly (Florham Park, NJ)
United States
$124,500 - $236,500 USD yearly
Marketing
Responsibilities:
- Serve as a trusted insights advisor to U.S. Parkinson’s Disease leadership to identify business opportunities and guide strategy for a new product launch.
- Design, implement, manage, analyze, and communicate market research and analytics initiatives.
- Define business questions, develop research/analytical plans, select methodologies, manage partners, and synthesize insights across data sources.
- Develop/deploy analytical solutions supporting national and sub-national brand strategy/tactic measurement.
- Provide diagnostics on sub-national (accounts/physicians) drivers of brand performance and strengthen QBR/annual planning with fact-based recommendations.
- Lead qualitative/quantitative research, secondary data analysis, and advanced analytics; develop metrics/measurement frameworks to evaluate marketing/promotion and engagement.
- Collaborate cross-functionally (Patient Services, Market Access, Marketing, Finance, Sales, Medical Affairs, Commercial Ops) and deliver actionable insights.
- Ensure research/analytics follow financial and ethical compliance guidelines.
Qualifications:
- Bachelor’s degree required; advanced degree preferred.
- 7+ years in healthcare market research & analytics (Pharma/Biotech required).
- Strong analytical reasoning, business acumen, and problem-solving.
- Advanced experience with 3rd-party pharma data (e.g., IQVIA/SHS Sales and Claims Data) and specialty pharmacy data (preferred).
- Required: analytics/ML and BI tools (Power BI/Tableau) plus Excel; hands-on ML expertise (plus).
- Advanced communication/influencing and vendor management; strong project management/prioritization.
Benefits (as stated): Paid time off; medical/dental/vision insurance; 401(k); eligible for long-term incentive programs.
- Serve as a trusted insights advisor to U.S. Parkinson’s Disease leadership to identify business opportunities and guide strategy for a new product launch.
- Design, implement, manage, analyze, and communicate market research and analytics initiatives.
- Define business questions, develop research/analytical plans, select methodologies, manage partners, and synthesize insights across data sources.
- Develop/deploy analytical solutions supporting national and sub-national brand strategy/tactic measurement.
- Provide diagnostics on sub-national (accounts/physicians) drivers of brand performance and strengthen QBR/annual planning with fact-based recommendations.
- Lead qualitative/quantitative research, secondary data analysis, and advanced analytics; develop metrics/measurement frameworks to evaluate marketing/promotion and engagement.
- Collaborate cross-functionally (Patient Services, Market Access, Marketing, Finance, Sales, Medical Affairs, Commercial Ops) and deliver actionable insights.
- Ensure research/analytics follow financial and ethical compliance guidelines.
Qualifications:
- Bachelor’s degree required; advanced degree preferred.
- 7+ years in healthcare market research & analytics (Pharma/Biotech required).
- Strong analytical reasoning, business acumen, and problem-solving.
- Advanced experience with 3rd-party pharma data (e.g., IQVIA/SHS Sales and Claims Data) and specialty pharmacy data (preferred).
- Required: analytics/ML and BI tools (Power BI/Tableau) plus Excel; hands-on ML expertise (plus).
- Advanced communication/influencing and vendor management; strong project management/prioritization.
Benefits (as stated): Paid time off; medical/dental/vision insurance; 401(k); eligible for long-term incentive programs.