Senior Manager, CX Adoption Analytics & Insights Lead
Pfizer
September 03, 2026
Remote friendly (Tampa, FL)
United States
Marketing
Senior Manager, CX Adoption Analytics & Insights Lead
Responsibilities:
- Establish standards, frameworks, and best practices for adoption measurement and behavioral analytics.
- Build organizational capability to interpret/apply adoption and value-realization metrics.
- Facilitate knowledge sharing across business units with analytical insights and methodologies.
- Influence business/product decisions through evidence-based recommendations.
- Establish and own platform engagement baselines; track core success metrics (active colleagues in last 30 days; Sean Ellis “very disappointed” test).
- Define and track behavioral telemetry (depth, breadth, long-term retention) and identify drop-off/friction down to the step.
- Diagnose root causes for missed targets (workflow-fit, comprehension, motivation/awareness, or structural barriers) and route recommendations to the right function.
- Partner to measure readiness vs. “vanity completion” (module completion vs. actually ready; joined channel vs. actually engaged).
- Partner cross-functionally to measure learning, community, and communications performance; synthesize into shared best tactics/channels/segments.
- Define and measure value delivery per platform (time saved, error/rework reduction, quality, satisfaction), and report ROI/value realization using leading + efficiency indicators.
- Feed real-time usage insights to enable targeted re-engagement campaigns for dormant users.
Basic Qualifications:
- Bachelor’s degree in Data Science/Analytics/Business/Marketing or related.
- 6–8+ years in product analytics, digital telemetry, or marketing growth analytics.
- Strong data visualization (e.g., Tableau/PowerBI) and product analytics platforms.
- Experience building measurement standards adopted across teams.
- Ability to influence decisions via data storytelling and cross-functional alignment.
- Experience with activation funnels/adoption metrics and cohorts/PMF/Sean Ellis-style testing.
- Set KPI targets, build dashboards, run hypothesis-test-and-scale.
- Strong data storytelling to non-technical stakeholders.
- Root-cause diagnostics for adoption stalls and routing.
- Measure value-delivery outcomes (not just usage).
Preferred Qualifications:
- Worked with product management, learning, or marketing in growth environments.
- ONA/workplace analytics knowledge; enterprise telemetry/API integration familiarity.
- Experience in pharmaceutical/healthcare or other regulated environments.
Work Location: Hybrid
Responsibilities:
- Establish standards, frameworks, and best practices for adoption measurement and behavioral analytics.
- Build organizational capability to interpret/apply adoption and value-realization metrics.
- Facilitate knowledge sharing across business units with analytical insights and methodologies.
- Influence business/product decisions through evidence-based recommendations.
- Establish and own platform engagement baselines; track core success metrics (active colleagues in last 30 days; Sean Ellis “very disappointed” test).
- Define and track behavioral telemetry (depth, breadth, long-term retention) and identify drop-off/friction down to the step.
- Diagnose root causes for missed targets (workflow-fit, comprehension, motivation/awareness, or structural barriers) and route recommendations to the right function.
- Partner to measure readiness vs. “vanity completion” (module completion vs. actually ready; joined channel vs. actually engaged).
- Partner cross-functionally to measure learning, community, and communications performance; synthesize into shared best tactics/channels/segments.
- Define and measure value delivery per platform (time saved, error/rework reduction, quality, satisfaction), and report ROI/value realization using leading + efficiency indicators.
- Feed real-time usage insights to enable targeted re-engagement campaigns for dormant users.
Basic Qualifications:
- Bachelor’s degree in Data Science/Analytics/Business/Marketing or related.
- 6–8+ years in product analytics, digital telemetry, or marketing growth analytics.
- Strong data visualization (e.g., Tableau/PowerBI) and product analytics platforms.
- Experience building measurement standards adopted across teams.
- Ability to influence decisions via data storytelling and cross-functional alignment.
- Experience with activation funnels/adoption metrics and cohorts/PMF/Sean Ellis-style testing.
- Set KPI targets, build dashboards, run hypothesis-test-and-scale.
- Strong data storytelling to non-technical stakeholders.
- Root-cause diagnostics for adoption stalls and routing.
- Measure value-delivery outcomes (not just usage).
Preferred Qualifications:
- Worked with product management, learning, or marketing in growth environments.
- ONA/workplace analytics knowledge; enterprise telemetry/API integration familiarity.
- Experience in pharmaceutical/healthcare or other regulated environments.
Work Location: Hybrid