Senior Manager, Consumer Operations & Omnichannel
DBV Technologies
August 21, 2026
Remote friendly (Bernards, NJ)
United States
Marketing
Key Responsibilities
- Serve as day-to-day lead for consumer agency partners (media, digital, CRM, analytics, creative, web), translating strategy into actionable briefs and integrated execution plans.
- Lead weekly agency status meetings; hold partners accountable for executional excellence, timeline adherence, and continuous improvement.
- Manage the consumer marketing operational budget; track spend against plan and provide financial reconciliation reporting.
- Serve as business owner for the Viaskin Peanut consumer digital ecosystem, overseeing governance and ongoing optimization of the patient website and owned channels.
- Own digital content governance across consumer channels (web, email, CRM, portal touchpoints) to ensure timely publication, regulatory compliance, and consistent brand/messaging.
- Partner with agencies to execute/optimize campaigns across search, social, display, and CRM using performance insights.
- Lead promotional review to ensure consumer-facing materials move through PRC/MLR via Veeva PromoMats on schedule.
- Maintain promotional asset library (version control, expiration tracking, archiving).
- Build/manage the PRC submission calendar; track cycle times and approval rates to improve first-pass rates.
- Own master consumer marketing campaign timeline and coordinate cross-vendor execution.
- Develop dashboards; translate insights into actionable recommendations.
- Establish/monitor A/B testing frameworks across digital touchpoints.
- Coordinate cross-functionally with HCP Marketing, Market Access, Patient Services, and Commercial Operations.
- Model and enforce compliance with FDA promotional guidelines, PhRMA Code, and DBV policies.
- Ensure timely, accurate Veeva/PromoMats documentation with audit-ready records.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field.
- 5+ years in pharmaceutical/biotech marketing (omnichannel/digital focus).
- Hands-on experience leading promotional review and managing MLR/PRC submissions in Veeva PromoMats (or equivalent).
- Demonstrated experience managing external agency partners and multi-vendor campaign timelines in a regulated industry.
- Experience measuring/optimizing omnichannel campaigns; detail-oriented with strong written/verbal communication.
Preferred Qualifications
- Specialty/rare disease launch experience (pre-commercial/launch stage).
- Knowledge of pediatric health, allergy/immunology, or other specialty areas.
- SEO/SEM best practices; marketing automation/CRM-driven patient engagement.
- Familiarity with ADA/WCAG web accessibility and digital compliance.
Location/Compensation (if part of posting)
- Warren, NJ; minimum 3 days on site; 15–25% travel.
- Salary range: $155–180k.
- Serve as day-to-day lead for consumer agency partners (media, digital, CRM, analytics, creative, web), translating strategy into actionable briefs and integrated execution plans.
- Lead weekly agency status meetings; hold partners accountable for executional excellence, timeline adherence, and continuous improvement.
- Manage the consumer marketing operational budget; track spend against plan and provide financial reconciliation reporting.
- Serve as business owner for the Viaskin Peanut consumer digital ecosystem, overseeing governance and ongoing optimization of the patient website and owned channels.
- Own digital content governance across consumer channels (web, email, CRM, portal touchpoints) to ensure timely publication, regulatory compliance, and consistent brand/messaging.
- Partner with agencies to execute/optimize campaigns across search, social, display, and CRM using performance insights.
- Lead promotional review to ensure consumer-facing materials move through PRC/MLR via Veeva PromoMats on schedule.
- Maintain promotional asset library (version control, expiration tracking, archiving).
- Build/manage the PRC submission calendar; track cycle times and approval rates to improve first-pass rates.
- Own master consumer marketing campaign timeline and coordinate cross-vendor execution.
- Develop dashboards; translate insights into actionable recommendations.
- Establish/monitor A/B testing frameworks across digital touchpoints.
- Coordinate cross-functionally with HCP Marketing, Market Access, Patient Services, and Commercial Operations.
- Model and enforce compliance with FDA promotional guidelines, PhRMA Code, and DBV policies.
- Ensure timely, accurate Veeva/PromoMats documentation with audit-ready records.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field.
- 5+ years in pharmaceutical/biotech marketing (omnichannel/digital focus).
- Hands-on experience leading promotional review and managing MLR/PRC submissions in Veeva PromoMats (or equivalent).
- Demonstrated experience managing external agency partners and multi-vendor campaign timelines in a regulated industry.
- Experience measuring/optimizing omnichannel campaigns; detail-oriented with strong written/verbal communication.
Preferred Qualifications
- Specialty/rare disease launch experience (pre-commercial/launch stage).
- Knowledge of pediatric health, allergy/immunology, or other specialty areas.
- SEO/SEM best practices; marketing automation/CRM-driven patient engagement.
- Familiarity with ADA/WCAG web accessibility and digital compliance.
Location/Compensation (if part of posting)
- Warren, NJ; minimum 3 days on site; 15–25% travel.
- Salary range: $155–180k.