Senior Manager, Consumer Marketing
DBV Technologies
August 26, 2026
Remote friendly (Warren, NJ)
United States
Marketing
Location & Compensation
- Warren, NJ (minimum 3 days on site; 15–25% travel)
- Salary range: $155–180k
Key Responsibilities
Agency Management & Omnichannel Execution
- Lead day-to-day consumer agency partners (media, digital, CRM, analytics, creative, web); translate strategy into briefs and integrated plans; run weekly status meetings; drive optimizations based on performance.
Consumer Digital Experience
- Business owner for Viaskin Peanut consumer digital ecosystem; oversee patient website/owned channels (strategy, launch, governance, optimization).
- Own digital content governance and ensure brand/messaging consistency across owned digital and CRM/portal touchpoints.
- Execute and optimize consumer digital campaigns across search, social, display, CRM, and owned/paid channels.
Promotional Review & Asset Management
- Lead promotional review to ensure PRC/MLR cycle on schedule.
- Prepare MLR submission packages in Veeva PromoMats; manage asset library, version control, archiving, and PRC submission calendar.
- Track review cycle performance and improve first-pass approval; ensure FDA/PhRMA/DBV compliance for consumer materials.
Campaign Operations, Analytics & Budget
- Own master campaign timeline and project plans; coordinate stakeholders; manage asset trafficking.
- Use analytics to optimize messaging/channel mix; develop dashboards; support A/B testing; partner on enterprise reporting integration.
- Manage operational budget and vendor/agency relationships.
Required Qualifications
- Bachelor’s degree (MBA/MS/PharmD preferred)
- 5+ years pharmaceutical/biotech marketing (omnichannel/digital)
- Experience leading promotional review and hands-on MLR/PRC submissions in Veeva PromoMats (or equivalent)
- Agency management; strong project management; omnichannel optimization; excellent communication.
Preferred Qualifications
- Rare disease/specialty launch experience (pre-commercial/launch stage)
- Pediatric/allergy or specialty therapeutic-area familiarity; SEO/SEM; marketing automation/CRM; ADA/WCAG accessibility familiarity; prior consumer ops/omnichannel role.
- Warren, NJ (minimum 3 days on site; 15–25% travel)
- Salary range: $155–180k
Key Responsibilities
Agency Management & Omnichannel Execution
- Lead day-to-day consumer agency partners (media, digital, CRM, analytics, creative, web); translate strategy into briefs and integrated plans; run weekly status meetings; drive optimizations based on performance.
Consumer Digital Experience
- Business owner for Viaskin Peanut consumer digital ecosystem; oversee patient website/owned channels (strategy, launch, governance, optimization).
- Own digital content governance and ensure brand/messaging consistency across owned digital and CRM/portal touchpoints.
- Execute and optimize consumer digital campaigns across search, social, display, CRM, and owned/paid channels.
Promotional Review & Asset Management
- Lead promotional review to ensure PRC/MLR cycle on schedule.
- Prepare MLR submission packages in Veeva PromoMats; manage asset library, version control, archiving, and PRC submission calendar.
- Track review cycle performance and improve first-pass approval; ensure FDA/PhRMA/DBV compliance for consumer materials.
Campaign Operations, Analytics & Budget
- Own master campaign timeline and project plans; coordinate stakeholders; manage asset trafficking.
- Use analytics to optimize messaging/channel mix; develop dashboards; support A/B testing; partner on enterprise reporting integration.
- Manage operational budget and vendor/agency relationships.
Required Qualifications
- Bachelor’s degree (MBA/MS/PharmD preferred)
- 5+ years pharmaceutical/biotech marketing (omnichannel/digital)
- Experience leading promotional review and hands-on MLR/PRC submissions in Veeva PromoMats (or equivalent)
- Agency management; strong project management; omnichannel optimization; excellent communication.
Preferred Qualifications
- Rare disease/specialty launch experience (pre-commercial/launch stage)
- Pediatric/allergy or specialty therapeutic-area familiarity; SEO/SEM; marketing automation/CRM; ADA/WCAG accessibility familiarity; prior consumer ops/omnichannel role.