Senior Manager, Beef Customer Marketing
Zoetis
August 14, 2026
Remote friendly (Texas, United States)
United States
Marketing
POSITION SUMMARY
Senior Manager of Customer Marketing serves as a Sales/Technical/Marketing leadership partner, serving as sales subject matter expert on the marketing team. Leads long-term and launch marketing strategy to drive Zoetis brand growth in targeted accounts and increases marketing pull-through with field colleagues.
POSITION RESPONSIBILITIES
- Share market research; build and brief beef market dashboard (Animalytix, MP Agrilytics, Tableau, Power BI).
- Serve as beef marketing PULSE expert; bring field insights to marketing and vice versa.
- Maintain competitive program tracking and positioning.
- Lead development/production of field marketing literature, promotional items, advertising, and event materials.
- Conduct and implement beef market research to drive strategy.
- Collaborate on Beef Optix with PAH and serve as marketing representative.
- Ensure alignment of across-brand marketing with field sales/technical services; increase BRD Solutions impact and manage agency strategy.
- Partner with Livestock Customer Strategy Value to align data-driven engagement with beef strategies.
- First point of contact for ABMs/TBMs and Technical Service Veterinarians/Nutritionists for customer-facing marketing requests.
- Collaborate with Retail, Channel Marketing, and National Account Managers on pull-through opportunities and merchandising tactics (use PULSE for target lists).
- Improve field execution and customer interactions; remove barriers and build value into sales meetings.
- Develop processes to deliver persuasive technical knowledge to field sales.
- Oversee agency/external supplier deliverables and manage assigned A&P budget via Marketing Communications.
EDUCATION AND EXPERIENCE
- BA/BS required (business or communications); MBA or advanced degree preferred.
- 7–10 years related commercial/marketing/sales/cattle industry experience.
- Successful animal health sales experience (preferably beef); animal health/pharma/ag background preferred.
- Computer skills: Windows, Outlook, Word, PowerPoint, Excel, Acrobat Pro, SAP.
TECHNICAL SKILLS
Marketing operations/communications expertise; proven sales success and ability to influence decision-making; budget management; strong communication/writing; prioritize in fast-paced environment; strategic and decisive; collaborative and change-oriented.
PHYSICAL POSITION REQUIREMENTS
- >25% travel. Preferred location: Texas; other states acceptable (e.g., Oklahoma, Kentucky, Arkansas, etc.).
Senior Manager of Customer Marketing serves as a Sales/Technical/Marketing leadership partner, serving as sales subject matter expert on the marketing team. Leads long-term and launch marketing strategy to drive Zoetis brand growth in targeted accounts and increases marketing pull-through with field colleagues.
POSITION RESPONSIBILITIES
- Share market research; build and brief beef market dashboard (Animalytix, MP Agrilytics, Tableau, Power BI).
- Serve as beef marketing PULSE expert; bring field insights to marketing and vice versa.
- Maintain competitive program tracking and positioning.
- Lead development/production of field marketing literature, promotional items, advertising, and event materials.
- Conduct and implement beef market research to drive strategy.
- Collaborate on Beef Optix with PAH and serve as marketing representative.
- Ensure alignment of across-brand marketing with field sales/technical services; increase BRD Solutions impact and manage agency strategy.
- Partner with Livestock Customer Strategy Value to align data-driven engagement with beef strategies.
- First point of contact for ABMs/TBMs and Technical Service Veterinarians/Nutritionists for customer-facing marketing requests.
- Collaborate with Retail, Channel Marketing, and National Account Managers on pull-through opportunities and merchandising tactics (use PULSE for target lists).
- Improve field execution and customer interactions; remove barriers and build value into sales meetings.
- Develop processes to deliver persuasive technical knowledge to field sales.
- Oversee agency/external supplier deliverables and manage assigned A&P budget via Marketing Communications.
EDUCATION AND EXPERIENCE
- BA/BS required (business or communications); MBA or advanced degree preferred.
- 7–10 years related commercial/marketing/sales/cattle industry experience.
- Successful animal health sales experience (preferably beef); animal health/pharma/ag background preferred.
- Computer skills: Windows, Outlook, Word, PowerPoint, Excel, Acrobat Pro, SAP.
TECHNICAL SKILLS
Marketing operations/communications expertise; proven sales success and ability to influence decision-making; budget management; strong communication/writing; prioritize in fast-paced environment; strategic and decisive; collaborative and change-oriented.
PHYSICAL POSITION REQUIREMENTS
- >25% travel. Preferred location: Texas; other states acceptable (e.g., Oklahoma, Kentucky, Arkansas, etc.).