Senior Director, US New Product Planning (ADPKD Lead)
Vertex Pharmaceuticals
August 20, 2026
Remote friendly (Luna Pier, MI)
United States
Marketing
General Summary
Senior Director, US New Product Planning to shape the pipeline and build the foundation for successful US launches within an expanding, highly visible Business Unit.
Responsibilities
- Represent the US commercial perspective on global asset teams for early pipeline assets (~4 years from launch).
- Lead development of US commercial strategy with global stakeholders (commercial, medical, market access, HEOR, analytics, operations, finance).
- Translate asset strategy into a US launch blueprint (market priorities; launch scenarios/assumptions; capability requirements; org design implications; field/non-personal promotion; budget/investment needs).
- Frame strategic choices: positioning; patient finding/market development; access/reimbursement readiness; evidence generation; customer engagement; patient services/support.
- Create milestone- and scenario-based plans for launch readiness ahead of traditional pre-launch planning.
- Partner cross-functionally to define capabilities, talent, processes, and infrastructure for launch success.
- Shape BU growth strategy and commercialization models across specialty and institution-based markets.
- Support governance with recommendations, tradeoffs, and risk assessments; ensure smooth transition into in-market execution.
Required Experience
- Significant biotech/pharma commercial strategy, new product planning, marketing, or launch strategy experience.
- Experience across both US commercial/business roles and global/enterprise asset/team roles.
- Demonstrated new product/pre-launch/launch planning success.
- Deep hematology and/or rare disease experience.
- Strong knowledge of US complex specialty commercialization and access/site-of-care/reimbursement.
- Ability to build/scale commercial infrastructure; develop resourcing plans, operating models, and capability roadmaps.
- Influence senior stakeholders in a matrix environment; cross-functional collaboration.
Preferred Experience
- US commercial planning/brand leadership/business leadership; global asset team/commercial strategy experience.
- Experience supporting assets from development through launch readiness.
- Experience establishing/expanding a BU/franchise/therapeutic area organization.
Critical Capabilities
Enterprise thinking; US market insight; cross-functional integration; launch planning excellence; organizational/capability planning; business unit building; executive communication; pragmatic decision-making.
Senior Director, US New Product Planning to shape the pipeline and build the foundation for successful US launches within an expanding, highly visible Business Unit.
Responsibilities
- Represent the US commercial perspective on global asset teams for early pipeline assets (~4 years from launch).
- Lead development of US commercial strategy with global stakeholders (commercial, medical, market access, HEOR, analytics, operations, finance).
- Translate asset strategy into a US launch blueprint (market priorities; launch scenarios/assumptions; capability requirements; org design implications; field/non-personal promotion; budget/investment needs).
- Frame strategic choices: positioning; patient finding/market development; access/reimbursement readiness; evidence generation; customer engagement; patient services/support.
- Create milestone- and scenario-based plans for launch readiness ahead of traditional pre-launch planning.
- Partner cross-functionally to define capabilities, talent, processes, and infrastructure for launch success.
- Shape BU growth strategy and commercialization models across specialty and institution-based markets.
- Support governance with recommendations, tradeoffs, and risk assessments; ensure smooth transition into in-market execution.
Required Experience
- Significant biotech/pharma commercial strategy, new product planning, marketing, or launch strategy experience.
- Experience across both US commercial/business roles and global/enterprise asset/team roles.
- Demonstrated new product/pre-launch/launch planning success.
- Deep hematology and/or rare disease experience.
- Strong knowledge of US complex specialty commercialization and access/site-of-care/reimbursement.
- Ability to build/scale commercial infrastructure; develop resourcing plans, operating models, and capability roadmaps.
- Influence senior stakeholders in a matrix environment; cross-functional collaboration.
Preferred Experience
- US commercial planning/brand leadership/business leadership; global asset team/commercial strategy experience.
- Experience supporting assets from development through launch readiness.
- Experience establishing/expanding a BU/franchise/therapeutic area organization.
Critical Capabilities
Enterprise thinking; US market insight; cross-functional integration; launch planning excellence; organizational/capability planning; business unit building; executive communication; pragmatic decision-making.