Senior Director, US Marketing - Ottava
Johnson & Johnson
August 17, 2026
Remote friendly (Santa Clara, CA)
United States
Marketing
Purpose/Role
Senior Director, US Marketing – OTTAVA (soft-tissue surgical robotics). Own US-specific product marketing, clinical marketing, Centers of Excellence (CoE) strategy, and field marketing (non-executional). Primary downstream interface to Global Product Management and Global Brand/Comms; partner with Sales, Customer Success, Professional Education, Sales Enablement, and Commercial Operations.
You Will Be Responsible For
- Downstream product management and US value proposition localization across clinical, economic, and operational dimensions.
- Translate global strategy/roadmap/evidence into US value narratives reflecting clinical practice, customer economics, and buying dynamics.
- Define value articulation to surgeons and hospital leadership across the customer lifecycle; provide US insights to global teams.
- Lead US clinical marketing: convert evidence and real-world experience into messaging; engage KOLs/early adopters; gather clinical/market insights (procedure mix, workflow impact, utilization, competition).
- Own US customer advocacy and CoE strategy; define CoE criteria; create repeatable assets (case studies, testimonials, stories); maintain reference-site relationships.
- Build and own a downstream marketing plan and governance for localized US messaging; align messaging with onboarding/adoption/utilization; monitor adoption/performance signals.
- Marketing communications: translate brand/product strategy into US messaging; co-develop campaigns for adoption/utilization/expansion; ensure end-to-end customer experience across touchpoints.
Qualifications/Requirements
- Bachelor’s required; MBA/advanced degree strongly preferred.
- 12+ years in MedTech/complex healthcare: product marketing, downstream product management, or commercial marketing.
- Proven localization of global products into market-specific value propositions.
- Strong clinical marketing and KOL engagement; ability to synthesize clinical/economic/operational inputs.
- Leadership experience in matrixed orgs; track record launching complex capital/robotic platforms and surgery procedural marketing.
Preferred
- Launch-phase/high-growth experience; strong executive communication and cross-functional leadership.
Preferred Skills
Brand positioning strategy, customer intelligence, data analysis, content marketing, digital marketing platforms, financial analysis, inclusive leadership, leadership, innovation, performance measurement.
Benefits (time off)
- Vacation: 120 hrs/yr; Sick time: 40 hrs/yr (CO 48, WA 56); Holiday pay: 13 days/yr; Work/Personal/Family time: up to 40 hrs/yr; Parental leave: 480 hrs; Bereavement: 240 hrs (immediate) / 40 extended; Caregiver leave: 80 hrs; Volunteer leave: 32 hrs; Military spouse time-off: 80 hrs.
Senior Director, US Marketing – OTTAVA (soft-tissue surgical robotics). Own US-specific product marketing, clinical marketing, Centers of Excellence (CoE) strategy, and field marketing (non-executional). Primary downstream interface to Global Product Management and Global Brand/Comms; partner with Sales, Customer Success, Professional Education, Sales Enablement, and Commercial Operations.
You Will Be Responsible For
- Downstream product management and US value proposition localization across clinical, economic, and operational dimensions.
- Translate global strategy/roadmap/evidence into US value narratives reflecting clinical practice, customer economics, and buying dynamics.
- Define value articulation to surgeons and hospital leadership across the customer lifecycle; provide US insights to global teams.
- Lead US clinical marketing: convert evidence and real-world experience into messaging; engage KOLs/early adopters; gather clinical/market insights (procedure mix, workflow impact, utilization, competition).
- Own US customer advocacy and CoE strategy; define CoE criteria; create repeatable assets (case studies, testimonials, stories); maintain reference-site relationships.
- Build and own a downstream marketing plan and governance for localized US messaging; align messaging with onboarding/adoption/utilization; monitor adoption/performance signals.
- Marketing communications: translate brand/product strategy into US messaging; co-develop campaigns for adoption/utilization/expansion; ensure end-to-end customer experience across touchpoints.
Qualifications/Requirements
- Bachelor’s required; MBA/advanced degree strongly preferred.
- 12+ years in MedTech/complex healthcare: product marketing, downstream product management, or commercial marketing.
- Proven localization of global products into market-specific value propositions.
- Strong clinical marketing and KOL engagement; ability to synthesize clinical/economic/operational inputs.
- Leadership experience in matrixed orgs; track record launching complex capital/robotic platforms and surgery procedural marketing.
Preferred
- Launch-phase/high-growth experience; strong executive communication and cross-functional leadership.
Preferred Skills
Brand positioning strategy, customer intelligence, data analysis, content marketing, digital marketing platforms, financial analysis, inclusive leadership, leadership, innovation, performance measurement.
Benefits (time off)
- Vacation: 120 hrs/yr; Sick time: 40 hrs/yr (CO 48, WA 56); Holiday pay: 13 days/yr; Work/Personal/Family time: up to 40 hrs/yr; Parental leave: 480 hrs; Bereavement: 240 hrs (immediate) / 40 extended; Caregiver leave: 80 hrs; Volunteer leave: 32 hrs; Military spouse time-off: 80 hrs.