Senior Director, US Marketing - Ottava
Johnson & Johnson
August 17, 2026
Remote friendly (Cincinnati, OH)
United States
Marketing
Purpose
- OTTAVA is J&J’s soft-tissue surgical robotics platform entering a competitive market. US success depends on localizing, evidencing, and activating product value across diverse customer segments.
You Will Be Responsible For
- Own downstream US-specific product marketing for OTTAVA, localizing the US value proposition across clinical, economic, and operational dimensions.
- Translate global strategy, roadmap, and evidence into US value narratives reflecting local practice patterns, customer economics, and buying dynamics.
- Define how OTTAVA value is communicated to US stakeholders across the customer lifecycle.
- Serve as the primary US interface to Global Product Management and Global Marketing to ensure downstream insights inform global priorities.
- Lead US clinical marketing to convert evidence/real-world experience into credible value messaging.
- Engage KOLs, early adopters, and clinical experts; gather structured clinical/market insights to evolve the value proposition.
- Own US Centers of Excellence (CoE) strategy and customer advocacy: select CoE criteria, translate CoE experience into reusable assets (case studies/testimonials), and maintain senior clinical/administrative relationships.
- Build and own the US marketing plan; define value frameworks/narratives/content direction for downstream execution teams.
- Partner with Commercial Operations and Customer Success to align messaging with onboarding/adoption/utilization; govern content consistency and monitor performance signals.
- Translate global brand/product strategy into US messaging frameworks; co-develop US campaigns for adoption/utilization/expansion and ensure end-to-end customer experience alignment.
- Build and lead the US OTTAVA Marketing organization; operate as a senior cross-functional leader.
Qualifications/Requirements
- Bachelor’s degree required; MBA or advanced degree strongly preferred.
- 12+ years in product marketing/downstream product management/commercial marketing in MedTech or complex healthcare markets.
- Demonstrated success localizing global products into compelling market-specific value propositions.
- Strong clinical marketing and KOL engagement experience; ability to synthesize clinical, economic, and operational inputs into value narratives.
- Experience leading teams and launching products in large matrixed organizations.
- Track record launching complex capital equipment/robotic platforms and surgery procedural marketing.
Preferred
- Launch-phase or high-growth business experience.
- Strong executive communication and cross-functional leadership.
Benefits
- Vacation: 120 hours/year; Sick time: 40 hours/year (CO 48; WA 56); Holiday pay (incl. floating): 13 days/year; Work/Personal/Family time up to 40 hours/year; Parental leave: 480 hours; Bereavement: 240 immediate/40 extended family; Caregiver leave: 80 hours; Volunteer leave: 32 hours; Military spouse time-off: 80 hours.
Application
- (Not specified in the job description.)
- OTTAVA is J&J’s soft-tissue surgical robotics platform entering a competitive market. US success depends on localizing, evidencing, and activating product value across diverse customer segments.
You Will Be Responsible For
- Own downstream US-specific product marketing for OTTAVA, localizing the US value proposition across clinical, economic, and operational dimensions.
- Translate global strategy, roadmap, and evidence into US value narratives reflecting local practice patterns, customer economics, and buying dynamics.
- Define how OTTAVA value is communicated to US stakeholders across the customer lifecycle.
- Serve as the primary US interface to Global Product Management and Global Marketing to ensure downstream insights inform global priorities.
- Lead US clinical marketing to convert evidence/real-world experience into credible value messaging.
- Engage KOLs, early adopters, and clinical experts; gather structured clinical/market insights to evolve the value proposition.
- Own US Centers of Excellence (CoE) strategy and customer advocacy: select CoE criteria, translate CoE experience into reusable assets (case studies/testimonials), and maintain senior clinical/administrative relationships.
- Build and own the US marketing plan; define value frameworks/narratives/content direction for downstream execution teams.
- Partner with Commercial Operations and Customer Success to align messaging with onboarding/adoption/utilization; govern content consistency and monitor performance signals.
- Translate global brand/product strategy into US messaging frameworks; co-develop US campaigns for adoption/utilization/expansion and ensure end-to-end customer experience alignment.
- Build and lead the US OTTAVA Marketing organization; operate as a senior cross-functional leader.
Qualifications/Requirements
- Bachelor’s degree required; MBA or advanced degree strongly preferred.
- 12+ years in product marketing/downstream product management/commercial marketing in MedTech or complex healthcare markets.
- Demonstrated success localizing global products into compelling market-specific value propositions.
- Strong clinical marketing and KOL engagement experience; ability to synthesize clinical, economic, and operational inputs into value narratives.
- Experience leading teams and launching products in large matrixed organizations.
- Track record launching complex capital equipment/robotic platforms and surgery procedural marketing.
Preferred
- Launch-phase or high-growth business experience.
- Strong executive communication and cross-functional leadership.
Benefits
- Vacation: 120 hours/year; Sick time: 40 hours/year (CO 48; WA 56); Holiday pay (incl. floating): 13 days/year; Work/Personal/Family time up to 40 hours/year; Parental leave: 480 hours; Bereavement: 240 immediate/40 extended family; Caregiver leave: 80 hours; Volunteer leave: 32 hours; Military spouse time-off: 80 hours.
Application
- (Not specified in the job description.)