Senior Director - Unified Experience Measurement Innovation & Experience Insights
Eli Lilly and Company
August 21, 2026
Remote friendly (Indianapolis, IN)
United States
Marketing
Position Overview / Responsibilities
- Build and lead the measurement engine and team that turns measurement into decisions improving Lilly’s global digital experiences.
- Architect platform capabilities for data-driven decisions across Lilly digital properties; define what web measurement looks like and drive innovation for key insights.
- Set architecture and standards for CJA and GA4 across all digital properties; enforce tagging taxonomy/instrumentation standards.
- Own CX/DX survey strategy and methodology, including a composite site experience score blending survey and behavioral data.
- Lead A/B testing and experimentation strategy for brand.com and IBU sites (test design, statistical accuracy, roadmap).
- Own measurement governance (who can see/edit/act), building on the AEM access model.
- Lead brand-embedded experience insights/recommendations (insight = recommendation with a number).
- Mentor and up-skill the team; establish measurement as a product and partner with PMs to embed measurement into planning.
- Separate AI signal from noise (automated insight generation, anomaly detection, natural-language querying) and define what’s ready vs hype.
- Establish foundations for measuring AI-driven discovery visibility (e.g., LLM referral traffic, answer-engine share of voice) and present investment cases.
Basic Qualifications
- Bachelor’s degree.
- 10+ years in web/digital analytics, measurement, or insights, including people leadership.
- Authorization to work full-time in the U.S. (Lilly does not sponsor visas).
Preferences (Preferred Skills)
- Experience with AEM, CJA, GA4, and Medallia (or equivalent VoC).
- Tagging architecture and data governance knowledge in regulated environments (e.g., MLR, VVPM).
- Demonstrated ability leading/coach distributed teams; influence senior stakeholders without direct authority.
- AI POV grounded in what’s shipping; executive presence.
Benefits (as stated)
- Eligible for company bonus; comprehensive benefits including 401(k)/pension, medical/dental/vision, flexible benefits, life insurance, time off/leave, and well-being benefits.
- Build and lead the measurement engine and team that turns measurement into decisions improving Lilly’s global digital experiences.
- Architect platform capabilities for data-driven decisions across Lilly digital properties; define what web measurement looks like and drive innovation for key insights.
- Set architecture and standards for CJA and GA4 across all digital properties; enforce tagging taxonomy/instrumentation standards.
- Own CX/DX survey strategy and methodology, including a composite site experience score blending survey and behavioral data.
- Lead A/B testing and experimentation strategy for brand.com and IBU sites (test design, statistical accuracy, roadmap).
- Own measurement governance (who can see/edit/act), building on the AEM access model.
- Lead brand-embedded experience insights/recommendations (insight = recommendation with a number).
- Mentor and up-skill the team; establish measurement as a product and partner with PMs to embed measurement into planning.
- Separate AI signal from noise (automated insight generation, anomaly detection, natural-language querying) and define what’s ready vs hype.
- Establish foundations for measuring AI-driven discovery visibility (e.g., LLM referral traffic, answer-engine share of voice) and present investment cases.
Basic Qualifications
- Bachelor’s degree.
- 10+ years in web/digital analytics, measurement, or insights, including people leadership.
- Authorization to work full-time in the U.S. (Lilly does not sponsor visas).
Preferences (Preferred Skills)
- Experience with AEM, CJA, GA4, and Medallia (or equivalent VoC).
- Tagging architecture and data governance knowledge in regulated environments (e.g., MLR, VVPM).
- Demonstrated ability leading/coach distributed teams; influence senior stakeholders without direct authority.
- AI POV grounded in what’s shipping; executive presence.
Benefits (as stated)
- Eligible for company bonus; comprehensive benefits including 401(k)/pension, medical/dental/vision, flexible benefits, life insurance, time off/leave, and well-being benefits.