Senior Director - Product Marketing, Oncology Therapy Selection
Caris Life Sciences
August 19, 2026
Remote friendly (Irving, TX)
United States
Marketing
Position Summary
Senior Director - Product Marketing, Oncology Therapy Selection is responsible for leading the strategic vision, positioning, commercialization, and lifecycle marketing strategy for the Oncology Therapy Selection portfolio (including MI Cancer Seek and Caris Assure). Provides strategic leadership for Product Marketing Directors and drives commercial growth, market adoption, and competitive differentiation.
Job Responsibilities
- Develop and execute the product marketing strategy for the portfolio.
- Provide strategic leadership and coaching to Product Marketing Directors.
- Define differentiated positioning, value propositions, and messaging grounded in clinical utility, health economic value, and patient outcomes.
- Lead commercialization (launch planning, market expansion, new product introductions, lifecycle management).
- Develop customer segmentation, targeting, and channel strategies.
- Partner with Sales Leadership on field enablement (tools, training, messaging, engagement resources).
- Collaborate cross-functionally with Medical Affairs, R&D, Clinical Development, Product Management, Market Access, Business Development, and Commercial Operations.
- Translate scientific/clinical evidence into customer-facing strategies.
- Monitor competitive intelligence and emerging evidence to refine positioning, messaging, pricing, and commercialization.
- Incorporate voice-of-customer feedback and real-world evidence.
- Support Market Access to communicate clinical and economic value.
- Support KOL engagement, scientific communications, conference strategy, and brand-building.
- Influence product roadmap decisions with commercial insights.
- Establish performance metrics and optimize execution.
- Perform other duties as assigned.
Required Qualifications
- Bachelor’s degree required; MBA/MPH/PhD/MD or other advanced degree strongly preferred.
- 12+ years of progressive experience in product marketing, commercial strategy, or related leadership roles.
- Experience in oncology, molecular diagnostics, or precision medicine strongly preferred.
- Proven success in product launches, commercialization strategies, and sustained revenue growth.
- Strong understanding of clinical evidence generation, regulatory requirements, reimbursement, and healthcare market dynamics.
- Proven ability to lead, develop, and mentor high-performing marketing teams.
- Exceptional strategic thinking, executive communication, presentation, and cross-functional leadership skills.
- Ability to influence senior leadership and manage multiple initiatives in a fast-paced environment.
Application/Other
- This position requires periodic travel (customer meetings, internal meetings, National Sales Meetings, industry conferences, and other events); occasional evening/weekend/holiday work may be required.
- Complete required job-specific, safety, compliance, and quality training.
- Pre-employment process includes criminal background check, drug screening, credit check (for applicable positions), and reference verification.
Senior Director - Product Marketing, Oncology Therapy Selection is responsible for leading the strategic vision, positioning, commercialization, and lifecycle marketing strategy for the Oncology Therapy Selection portfolio (including MI Cancer Seek and Caris Assure). Provides strategic leadership for Product Marketing Directors and drives commercial growth, market adoption, and competitive differentiation.
Job Responsibilities
- Develop and execute the product marketing strategy for the portfolio.
- Provide strategic leadership and coaching to Product Marketing Directors.
- Define differentiated positioning, value propositions, and messaging grounded in clinical utility, health economic value, and patient outcomes.
- Lead commercialization (launch planning, market expansion, new product introductions, lifecycle management).
- Develop customer segmentation, targeting, and channel strategies.
- Partner with Sales Leadership on field enablement (tools, training, messaging, engagement resources).
- Collaborate cross-functionally with Medical Affairs, R&D, Clinical Development, Product Management, Market Access, Business Development, and Commercial Operations.
- Translate scientific/clinical evidence into customer-facing strategies.
- Monitor competitive intelligence and emerging evidence to refine positioning, messaging, pricing, and commercialization.
- Incorporate voice-of-customer feedback and real-world evidence.
- Support Market Access to communicate clinical and economic value.
- Support KOL engagement, scientific communications, conference strategy, and brand-building.
- Influence product roadmap decisions with commercial insights.
- Establish performance metrics and optimize execution.
- Perform other duties as assigned.
Required Qualifications
- Bachelor’s degree required; MBA/MPH/PhD/MD or other advanced degree strongly preferred.
- 12+ years of progressive experience in product marketing, commercial strategy, or related leadership roles.
- Experience in oncology, molecular diagnostics, or precision medicine strongly preferred.
- Proven success in product launches, commercialization strategies, and sustained revenue growth.
- Strong understanding of clinical evidence generation, regulatory requirements, reimbursement, and healthcare market dynamics.
- Proven ability to lead, develop, and mentor high-performing marketing teams.
- Exceptional strategic thinking, executive communication, presentation, and cross-functional leadership skills.
- Ability to influence senior leadership and manage multiple initiatives in a fast-paced environment.
Application/Other
- This position requires periodic travel (customer meetings, internal meetings, National Sales Meetings, industry conferences, and other events); occasional evening/weekend/holiday work may be required.
- Complete required job-specific, safety, compliance, and quality training.
- Pre-employment process includes criminal background check, drug screening, credit check (for applicable positions), and reference verification.