Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP)
Gilead Sciences
August 20, 2026
Remote friendly (San Francisco Bay Area)
United States
Marketing
Job Description
The Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP) leads PBC Direct to Consumer/Patient marketing strategy and execution. Own patient-focused brand strategy and ensure business success via innovative non-personal/personal branded content, community advocacy, vision-setting, change management, performance leadership, and budget oversight (including key agency partnerships).
Essential Duties and Job Functions
- Own DTC/DTP patient strategy and oversee tactical plan development.
- Represent the patient voice to shape brand strategy.
- Develop targeted patient approaches across digital/social, print, out-of-home, and TV.
- Lead and develop the DTC/DTP team; coach and manage direct reports.
- Translate market research into optimized promotion strategies.
- Optimize media channels/mix using agency expertise, KPIs, and ROI analysis.
- Evaluate and champion innovations to strengthen brand loyalty.
- Develop consumer materials/messaging; lead PBC ambassador program and relationships.
- Collaborate cross-functionally to align with brand strategy and elevate consumer voice.
- Manage integrated promotions and media budget; oversee agency relationships/performance.
- Deliver presentations to internal/external audiences; ensure compliance with relevant laws/regulations/policies.
Qualifications
Basic: Bachelor’s + 14 years’ experience OR Master’s + 12 years’ experience.
Preferred: 10+ years pharma/biotech marketing; people management; biopharma/pharma experience; MBA; direct-to-patient advocacy/community/national health; regulatory knowledge; financial management/forecasting; agency experience.
People Leader Accountabilities
Create inclusion; develop talent; empower teams.
Benefits (if applicable)
Company-sponsored medical, dental, vision, and life insurance plans; eligibility for bonus and long-term incentives.
Application
Apply via the Internal Career Opportunities portal in Workday.
The Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP) leads PBC Direct to Consumer/Patient marketing strategy and execution. Own patient-focused brand strategy and ensure business success via innovative non-personal/personal branded content, community advocacy, vision-setting, change management, performance leadership, and budget oversight (including key agency partnerships).
Essential Duties and Job Functions
- Own DTC/DTP patient strategy and oversee tactical plan development.
- Represent the patient voice to shape brand strategy.
- Develop targeted patient approaches across digital/social, print, out-of-home, and TV.
- Lead and develop the DTC/DTP team; coach and manage direct reports.
- Translate market research into optimized promotion strategies.
- Optimize media channels/mix using agency expertise, KPIs, and ROI analysis.
- Evaluate and champion innovations to strengthen brand loyalty.
- Develop consumer materials/messaging; lead PBC ambassador program and relationships.
- Collaborate cross-functionally to align with brand strategy and elevate consumer voice.
- Manage integrated promotions and media budget; oversee agency relationships/performance.
- Deliver presentations to internal/external audiences; ensure compliance with relevant laws/regulations/policies.
Qualifications
Basic: Bachelor’s + 14 years’ experience OR Master’s + 12 years’ experience.
Preferred: 10+ years pharma/biotech marketing; people management; biopharma/pharma experience; MBA; direct-to-patient advocacy/community/national health; regulatory knowledge; financial management/forecasting; agency experience.
People Leader Accountabilities
Create inclusion; develop talent; empower teams.
Benefits (if applicable)
Company-sponsored medical, dental, vision, and life insurance plans; eligibility for bonus and long-term incentives.
Application
Apply via the Internal Career Opportunities portal in Workday.