Senior Director – Marketing, Caris MRD
Caris Life Sciences
August 19, 2026
Remote friendly (Tempe, AZ)
United States
Marketing
Position Summary
Senior Director – Marketing, Caris MRD, leads strategic marketing for Caris Life Sciences’ Minimal Residual Disease (MRD) portfolio, building market awareness, competitive positioning, and adoption among oncologists, health systems, and strategic partners.
Job Responsibilities
- Develop and execute the annual MRD marketing strategy aligned to commercial objectives and growth goals.
- Define segmentation, targeting, positioning, and messaging communicating clinical, economic, and patient value.
- Execute integrated campaigns across digital, field, event, content, and demand generation channels.
- Lead initiatives for product launches, new indications, scientific publications, commercial programs, and lifecycle management.
- Partner with Commercial Leadership on sales enablement (presentations, tools, competitive intelligence, field communications, training).
- Translate scientific evidence into compliant marketing communications with Medical Affairs and Clinical Development.
- Support publication planning, advisory boards, symposia, industry meetings, and oncology conferences.
- Conduct market research and voice-of-customer; monitor competitive intelligence.
- Coordinate cross-functional commercialization with Product Management, Medical Affairs, Market Access, Commercial, Clinical Development, Business Development, and Corporate Communications.
- Manage agencies/consultants/vendors; develop MRD brand, KOL/thought leadership, and scientific communications.
- Establish and monitor KPIs; optimize performance using analytics and customer insights.
Required Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10+ years progressive healthcare/biotech/life sciences/diagnostics/precision medicine marketing experience.
- Strongly preferred: oncology, molecular diagnostics, genomics, precision medicine, or MRD experience.
- Demonstrated success in integrated marketing driving adoption and growth.
- Experience with product launches/commercialization in complex life sciences environments.
- Strong physician marketing, clinical evidence generation, reimbursement, and market access knowledge.
- Ability to lead cross-functional initiatives; excellent communication, leadership, and project management.
Travel: Periodic travel to customer meetings, national sales meetings, scientific conferences, advisory boards, and events; occasional evenings/weekends/holidays.
Senior Director – Marketing, Caris MRD, leads strategic marketing for Caris Life Sciences’ Minimal Residual Disease (MRD) portfolio, building market awareness, competitive positioning, and adoption among oncologists, health systems, and strategic partners.
Job Responsibilities
- Develop and execute the annual MRD marketing strategy aligned to commercial objectives and growth goals.
- Define segmentation, targeting, positioning, and messaging communicating clinical, economic, and patient value.
- Execute integrated campaigns across digital, field, event, content, and demand generation channels.
- Lead initiatives for product launches, new indications, scientific publications, commercial programs, and lifecycle management.
- Partner with Commercial Leadership on sales enablement (presentations, tools, competitive intelligence, field communications, training).
- Translate scientific evidence into compliant marketing communications with Medical Affairs and Clinical Development.
- Support publication planning, advisory boards, symposia, industry meetings, and oncology conferences.
- Conduct market research and voice-of-customer; monitor competitive intelligence.
- Coordinate cross-functional commercialization with Product Management, Medical Affairs, Market Access, Commercial, Clinical Development, Business Development, and Corporate Communications.
- Manage agencies/consultants/vendors; develop MRD brand, KOL/thought leadership, and scientific communications.
- Establish and monitor KPIs; optimize performance using analytics and customer insights.
Required Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10+ years progressive healthcare/biotech/life sciences/diagnostics/precision medicine marketing experience.
- Strongly preferred: oncology, molecular diagnostics, genomics, precision medicine, or MRD experience.
- Demonstrated success in integrated marketing driving adoption and growth.
- Experience with product launches/commercialization in complex life sciences environments.
- Strong physician marketing, clinical evidence generation, reimbursement, and market access knowledge.
- Ability to lead cross-functional initiatives; excellent communication, leadership, and project management.
Travel: Periodic travel to customer meetings, national sales meetings, scientific conferences, advisory boards, and events; occasional evenings/weekends/holidays.