Senior Director, HCP Strategy & Content

Role Summary
- Own the commercial relationships, content, and field strategy that turn a launch into prescribing behavior.
- Build HCP-facing work with clinical and commercial credibility so the field trusts it and payers respect it.

Key Responsibilities
- HCP commercial strategy and value proposition
- All HCP-facing content, materials, and messaging for the franchise
- Medical education strategy and peer-to-peer engagement programs (in partnership with Medical Affairs)
- HCP field enablement: arm the field with everything needed to be effective
- HCP segmentation, targeting strategy, and prescribing behavior tracking against goals
- Partnership with enterprise Sales on field execution and messaging pull-through

Leadership Capabilities
- Build HCP-facing strategy and content with clinical and commercial credibility
- Lead without owning the sales organization: set field strategy and enablement for Sales execution
- Coach and develop content and strategy talent

Basic Qualifications
- Bachelor’s degree required; advanced degree preferred
- 12+ years of experience in HCP marketing, brand strategy, or commercial content leadership in pharma or biotech
- Demonstrated experience building HCP segmentation and targeting tied to prescribing outcomes
- Experience partnering with a national or regional sales organization on field execution

Preferred Qualifications
- Track record building memorable brand ideas and campaigns for HCPs
- Medical education or peer-to-peer program experience

Application Instructions
- LAST DAY TO APPLY: 08/28/2026