Senior Director, Customer Insights & Engagement - Cardiovascular
Bristol Myers Squibb
August 18, 2026
On-site
Princeton, NJ
Marketing
Summary
The Senior Director, Customer Insights & Engagement will lead advanced analytics and market research insights and capabilities to optimize engagement and performance across a US Cardiovascular business.
Responsibilities
- Develop and execute primary/secondary market research plans for actionable insights and brand opportunity identification.
- Synthesize multi-source data (APLD, IQVIA, SHS, Claims, patient chart data, Brand Impact) into meaningful insights informing marketing strategies.
- Present findings clearly on market dynamics, competition, and brand performance.
- Partner with AI Forecasting and Centers of Excellence to unify insights generation.
- Collaborate with Brand Leads (US and global) to answer business questions, provide data-based solutions, and support senior leader presentations.
- Lead innovative insight-generation approaches; advocate adoption of advanced analytics (AI, machine learning).
- Continuously improve analytics processes through innovation and capability building.
- Serve as a thought leader; represent Customer Insights & Engagement in BU-level forums.
- Lead development/adoption of standardized reporting frameworks, predictive models, and performance dashboards.
- Manage and mentor the team; ensure adherence to operating policies and governance standards.
Qualifications
- 10+ years in pharmaceutical analytics or market research; proven leadership.
- Hands-on market research expertise to design research and ensure insights are valid and actionable.
- Bachelor’s required; Master’s/PhD preferred.
- Experience synthesizing primary, secondary, and competitive intelligence into executive-ready insights.
- Cardiovascular therapeutic area experience required; launch experience preferred.
- Experience across US and global markets required.
- Strong stakeholder management; excellent communication/presentation skills.
- Proficiency with IQVIA, SHS, and advanced analytics platforms; comfort in ambiguity.
- Ability to connect analytics to business/brand strategy; strong QC mindset.
Benefits (explicitly stated)
- Health coverage; wellbeing support programs; 401(k); disability/life insurance and related protections.
- Paid time off (flexible time off or 160 hours vacation depending on location/role type); global shutdown and additional time off based on eligibility.
Application instructions
- Apply; if not a perfect resume match, still encourage to apply.
The Senior Director, Customer Insights & Engagement will lead advanced analytics and market research insights and capabilities to optimize engagement and performance across a US Cardiovascular business.
Responsibilities
- Develop and execute primary/secondary market research plans for actionable insights and brand opportunity identification.
- Synthesize multi-source data (APLD, IQVIA, SHS, Claims, patient chart data, Brand Impact) into meaningful insights informing marketing strategies.
- Present findings clearly on market dynamics, competition, and brand performance.
- Partner with AI Forecasting and Centers of Excellence to unify insights generation.
- Collaborate with Brand Leads (US and global) to answer business questions, provide data-based solutions, and support senior leader presentations.
- Lead innovative insight-generation approaches; advocate adoption of advanced analytics (AI, machine learning).
- Continuously improve analytics processes through innovation and capability building.
- Serve as a thought leader; represent Customer Insights & Engagement in BU-level forums.
- Lead development/adoption of standardized reporting frameworks, predictive models, and performance dashboards.
- Manage and mentor the team; ensure adherence to operating policies and governance standards.
Qualifications
- 10+ years in pharmaceutical analytics or market research; proven leadership.
- Hands-on market research expertise to design research and ensure insights are valid and actionable.
- Bachelor’s required; Master’s/PhD preferred.
- Experience synthesizing primary, secondary, and competitive intelligence into executive-ready insights.
- Cardiovascular therapeutic area experience required; launch experience preferred.
- Experience across US and global markets required.
- Strong stakeholder management; excellent communication/presentation skills.
- Proficiency with IQVIA, SHS, and advanced analytics platforms; comfort in ambiguity.
- Ability to connect analytics to business/brand strategy; strong QC mindset.
Benefits (explicitly stated)
- Health coverage; wellbeing support programs; 401(k); disability/life insurance and related protections.
- Paid time off (flexible time off or 160 hours vacation depending on location/role type); global shutdown and additional time off based on eligibility.
Application instructions
- Apply; if not a perfect resume match, still encourage to apply.