Senior Director - Corporate Marketing
Caris Life Sciences
September 04, 2026
On-site
Irving, TX
Marketing
Position Summary
Senior Director – Digital Marketing responsible for defining and executing Caris Life Sciences’ digital marketing strategy across corporate/product websites, physician- and patient-facing portals, MarTech stack, CRM platform, digital campaigns, social/digital media, and marketing analytics.
Responsibilities
- Own digital property strategy/roadmap and performance (websites, solution pages, portals).
- Ensure content, architecture, and messaging meet diagnostics/precision oncology regulatory and compliance requirements.
- Improve site performance, accessibility, SEO, and conversion with UX/design/IT/web teams.
- Lead digital partner support for launches/enhancements/platform updates and go-to-market readiness.
- Translate scientific/technical information into audience-specific, compliant digital content.
- Maintain alignment with latest clinical evidence/test menu changes via Product Management and Medical/Scientific Affairs.
- Own CRM/marketing automation strategy (segmentation, lead scoring, integrations).
- Manage marketing ops (workflows, DAM, data hygiene, reporting).
- Evaluate MarTech investments; establish/track KPIs and reporting tied to business outcomes.
- Optimize via A/B testing and journey analytics; guide social/digital thought leadership.
- Oversee digital-first marketing/communications (email, advertising, presentations, microsites) and lifecycle personalization.
- Lead, develop, and mentor the digital marketing and marketing operations/CRM team.
Required Qualifications
- Bachelor’s degree in Marketing/Communications/Digital Media (or related).
- 10+ years digital marketing (healthcare/life sciences/diagnostics); 4+ years consumer-facing digital marketing.
- Proven ability scaling CRM and MarTech; execute segment-tailored campaigns.
- Project management; translate complex science into value propositions; lead/manage teams.
Preferred Qualifications
- Precision medicine/molecular diagnostics/oncology experience.
- Healthcare marketing compliance familiarity (incl. HIPAA considerations).
- Hands-on CRM/marketing automation (Salesforce Marketing Cloud, HubSpot, Marketo, etc.).
- Website analytics (Google or Adobe Analytics).
- B2B (physician/biopharma) and B2C (patient/consumer) marketing experience.
Other
- In-office in Irving, Texas; periodic travel and some evenings/weekends/holidays.
Senior Director – Digital Marketing responsible for defining and executing Caris Life Sciences’ digital marketing strategy across corporate/product websites, physician- and patient-facing portals, MarTech stack, CRM platform, digital campaigns, social/digital media, and marketing analytics.
Responsibilities
- Own digital property strategy/roadmap and performance (websites, solution pages, portals).
- Ensure content, architecture, and messaging meet diagnostics/precision oncology regulatory and compliance requirements.
- Improve site performance, accessibility, SEO, and conversion with UX/design/IT/web teams.
- Lead digital partner support for launches/enhancements/platform updates and go-to-market readiness.
- Translate scientific/technical information into audience-specific, compliant digital content.
- Maintain alignment with latest clinical evidence/test menu changes via Product Management and Medical/Scientific Affairs.
- Own CRM/marketing automation strategy (segmentation, lead scoring, integrations).
- Manage marketing ops (workflows, DAM, data hygiene, reporting).
- Evaluate MarTech investments; establish/track KPIs and reporting tied to business outcomes.
- Optimize via A/B testing and journey analytics; guide social/digital thought leadership.
- Oversee digital-first marketing/communications (email, advertising, presentations, microsites) and lifecycle personalization.
- Lead, develop, and mentor the digital marketing and marketing operations/CRM team.
Required Qualifications
- Bachelor’s degree in Marketing/Communications/Digital Media (or related).
- 10+ years digital marketing (healthcare/life sciences/diagnostics); 4+ years consumer-facing digital marketing.
- Proven ability scaling CRM and MarTech; execute segment-tailored campaigns.
- Project management; translate complex science into value propositions; lead/manage teams.
Preferred Qualifications
- Precision medicine/molecular diagnostics/oncology experience.
- Healthcare marketing compliance familiarity (incl. HIPAA considerations).
- Hands-on CRM/marketing automation (Salesforce Marketing Cloud, HubSpot, Marketo, etc.).
- Website analytics (Google or Adobe Analytics).
- B2B (physician/biopharma) and B2C (patient/consumer) marketing experience.
Other
- In-office in Irving, Texas; periodic travel and some evenings/weekends/holidays.