Senior Director, Consumer Platform
Pfizer
August 14, 2026
Remote friendly (New York, NY)
United States
Marketing
Role Summary
- Own the entire patient journey end to end (enrollment, commerce, loyalty, and HCP experience), making starting and staying on treatment effortless.
Key Responsibilities
- End-to-end customer journey and digital experience strategy
- Consumer platform functionality, product roadmap, and feature prioritization
- Enrollment and patient experience
- Build pharmacy/fulfillment relationships to get therapy to patients
- Optimize commerce model and consumer experience
- Define and execute CRM and loyalty strategy
- Manage vendor and technology partner relationships powering the platform
- Ensure strong HCP platform experience and content navigation
- Represent platform strategy, roadmap, and performance to senior leadership
Leadership Capabilities
- Set clear platform vision and align cross-functional teams (marketing, product, engineering, agencies)
- Build trust with senior stakeholders
- Coach and develop leaders reporting into the role
- Make judgment calls with incomplete data
- Influence and align peers outside direct reporting
Basic Qualifications
- Bachelorβs degree required; MBA or advanced degree preferred
- 12+ years in digital consumer products, e-commerce, or platform leadership with direct revenue or P&L accountability
- Proven track record scaling consumer-facing digital platforms/e-commerce
- Experience partnering with product/engineering to ship roadmap-based consumer features
Preferred Qualifications
- Merchant-style e-commerce business experience
- Healthcare or wellness-space experience
- Experience with CRM/loyalty platforms and scaled vendor/partner management
Application Instructions
- LAST DAY TO APPLY: 08/28/2026
- Own the entire patient journey end to end (enrollment, commerce, loyalty, and HCP experience), making starting and staying on treatment effortless.
Key Responsibilities
- End-to-end customer journey and digital experience strategy
- Consumer platform functionality, product roadmap, and feature prioritization
- Enrollment and patient experience
- Build pharmacy/fulfillment relationships to get therapy to patients
- Optimize commerce model and consumer experience
- Define and execute CRM and loyalty strategy
- Manage vendor and technology partner relationships powering the platform
- Ensure strong HCP platform experience and content navigation
- Represent platform strategy, roadmap, and performance to senior leadership
Leadership Capabilities
- Set clear platform vision and align cross-functional teams (marketing, product, engineering, agencies)
- Build trust with senior stakeholders
- Coach and develop leaders reporting into the role
- Make judgment calls with incomplete data
- Influence and align peers outside direct reporting
Basic Qualifications
- Bachelorβs degree required; MBA or advanced degree preferred
- 12+ years in digital consumer products, e-commerce, or platform leadership with direct revenue or P&L accountability
- Proven track record scaling consumer-facing digital platforms/e-commerce
- Experience partnering with product/engineering to ship roadmap-based consumer features
Preferred Qualifications
- Merchant-style e-commerce business experience
- Healthcare or wellness-space experience
- Experience with CRM/loyalty platforms and scaled vendor/partner management
Application Instructions
- LAST DAY TO APPLY: 08/28/2026