Senior Director, Brand Lead, Gastroenterology
Ardelyx, Inc.
August 21, 2026
Remote friendly (Waltham, MA)
United States
Marketing
Position Summary
- Lead overall brand strategy and marketing execution for the company’s Gastroenterology key product, evolving brand vision, driving integrated marketing efforts, and overseeing thought leader engagement with cohesive communication across HCPs, patients, and the medical community.
Responsibilities
- Evolve and execute brand vision, positioning, and market strategy through the annual brand planning process.
- Drive brand awareness and demand generation across HCP and Consumer strategies via personal promotion and digital channels.
- Represent brand initiatives and results at weekly, monthly, and quarterly business review meetings.
- Partner cross-functionally with Medical Affairs, Market Access, Sales, Sales Training, Commercial Operations, and Corporate Communications for messaging, data generation, and commercialization pull-through.
- Serve as primary brand champion to ensure consistency across internal/external touchpoints.
- Oversee brand performance metrics and market insights to drive data-driven decisions and optimize ROI.
- Oversee marketing budget and ensure campaigns support strategy, strong ROI, and are within budget.
- Manage external agency and vendor partnerships to maximize execution and manage budget.
Team Management
- Lead, mentor, and develop teams for HCP Marketing, Patient Marketing, and Thought Leader Engagement; set goals aligned to business objectives.
- Foster collaboration, accountability, and professional development.
Marketing Strategy & Execution
- Develop cross-functionally aligned brand plan and ensure execution of HCP and DTP tactics based on market insights.
- Partner on media/NPP strategy; align patient and HCP initiatives.
- Drive compliant content creation and promotional materials (regulatory/medical review).
- Partner with analytics/insights to evaluate effectiveness and refine strategies.
Thought Leader & Stakeholder Engagement
- Build relationships with KOLs, professional societies, and advocacy groups via Thought Leader Liaison.
- Oversee advisory boards, speaker programs, and congress activities.
- Partner with Medical Affairs for compliant external engagement and RWE evidence generation.
Qualifications
- Bachelor’s degree; MBA strongly preferred; 10+ years progressive biotech/pharma/specialty healthcare marketing or brand leadership.
- Proven success leading commercial strategy for launched or early-stage products in competitive therapeutic areas.
- Strong verbal/written communication for Commercial leadership and Executive audiences.
- Proven ability to manage and develop teams.
- Strong understanding of biopharma regulatory and compliance frameworks for marketing.
- Strategic/analytical mindset with operational discipline.
- Collaborative/influential leader in a matrix environment; entrepreneurial, action-oriented.
- High emotional intelligence and executive presence.
- Gastroenterology experience or relevant disease/market knowledge preferred.
- Digital marketing experience a plus.
Travel
- Up to ~40% travel as required.
Benefits
- 401(k) with employer match; 12 weeks paid parental leave; up to 12 weeks living organ and bone marrow leave; equity incentive plans; health plans (medical, prescription drug, dental, vision); life insurance and disability; flexible time off; annual Winter Holiday shut down; at least 11 paid holidays.
- Lead overall brand strategy and marketing execution for the company’s Gastroenterology key product, evolving brand vision, driving integrated marketing efforts, and overseeing thought leader engagement with cohesive communication across HCPs, patients, and the medical community.
Responsibilities
- Evolve and execute brand vision, positioning, and market strategy through the annual brand planning process.
- Drive brand awareness and demand generation across HCP and Consumer strategies via personal promotion and digital channels.
- Represent brand initiatives and results at weekly, monthly, and quarterly business review meetings.
- Partner cross-functionally with Medical Affairs, Market Access, Sales, Sales Training, Commercial Operations, and Corporate Communications for messaging, data generation, and commercialization pull-through.
- Serve as primary brand champion to ensure consistency across internal/external touchpoints.
- Oversee brand performance metrics and market insights to drive data-driven decisions and optimize ROI.
- Oversee marketing budget and ensure campaigns support strategy, strong ROI, and are within budget.
- Manage external agency and vendor partnerships to maximize execution and manage budget.
Team Management
- Lead, mentor, and develop teams for HCP Marketing, Patient Marketing, and Thought Leader Engagement; set goals aligned to business objectives.
- Foster collaboration, accountability, and professional development.
Marketing Strategy & Execution
- Develop cross-functionally aligned brand plan and ensure execution of HCP and DTP tactics based on market insights.
- Partner on media/NPP strategy; align patient and HCP initiatives.
- Drive compliant content creation and promotional materials (regulatory/medical review).
- Partner with analytics/insights to evaluate effectiveness and refine strategies.
Thought Leader & Stakeholder Engagement
- Build relationships with KOLs, professional societies, and advocacy groups via Thought Leader Liaison.
- Oversee advisory boards, speaker programs, and congress activities.
- Partner with Medical Affairs for compliant external engagement and RWE evidence generation.
Qualifications
- Bachelor’s degree; MBA strongly preferred; 10+ years progressive biotech/pharma/specialty healthcare marketing or brand leadership.
- Proven success leading commercial strategy for launched or early-stage products in competitive therapeutic areas.
- Strong verbal/written communication for Commercial leadership and Executive audiences.
- Proven ability to manage and develop teams.
- Strong understanding of biopharma regulatory and compliance frameworks for marketing.
- Strategic/analytical mindset with operational discipline.
- Collaborative/influential leader in a matrix environment; entrepreneurial, action-oriented.
- High emotional intelligence and executive presence.
- Gastroenterology experience or relevant disease/market knowledge preferred.
- Digital marketing experience a plus.
Travel
- Up to ~40% travel as required.
Benefits
- 401(k) with employer match; 12 weeks paid parental leave; up to 12 weeks living organ and bone marrow leave; equity incentive plans; health plans (medical, prescription drug, dental, vision); life insurance and disability; flexible time off; annual Winter Holiday shut down; at least 11 paid holidays.