Salesforce Technical Lead for Digital Engagement

Role Summary

Lead the integration and implementation of Salesforce Marketing Cloud and Life Sciences Cloud with CRM systems and enterprise tools to enable multi-channel digital engagement. Architect technical solutions, drive data modeling, automation, and API integrations, and translate complex marketing requirements into actionable user stories and specifications. Ensure governance, security, and regulatory compliance while supporting change management and adoption across global teams.

Responsibilities

• Architect and lead the integration of Salesforce Marketing Cloud and Life Sciences Cloud (LSC) with CRM systems (e.g., Veeva), content platforms, and enterprise tools.
• Collaborate with cross-functional teams—Campaign Solution Architects, Digital Production Leads, and business stakeholders—to deliver seamless, multi-channel digital campaigns.
• Drive advanced configuration and personalization using Journey Builder, Email Studio, Automation Studio, Cloud Pages, AMPscript, SSJS, and HTML/CSS/JavaScript.
• Manage data modeling, automation workflows, and complex SQL queries for segmentation and dynamic content.
• Oversee API integrations, CI/CD pipelines, and multi-org connectors using tools like Git and Jenkins.
• Provide technical consultation, perform QA, root cause analysis, and support (Level 2–3).
• Lead platform release management, technical debt assessments, and innovation initiatives including AI.
• Ensure compliance with architecture principles, governance, security, and regulatory standards.
• Translate complex marketing and technical requirements into actionable user stories and specifications.
• Support change management and organizational adoption through vendor coordination and OCM planning.

Qualifications

• Required: 5+ years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, etc.).
• Required: Salesforce Marketing Cloud certifications (Administrator, Email Specialist, Developer, Consultant).
• Required: Expertise in AMPscript, SSJS, HTML5, CSS3, JavaScript, SQL, and relational databases.
• Required: Experience with REST/SOAP APIs, web protocols (HTTP, AJAX, XML, jQuery).
• Required: Proven success in large enterprise environments with legacy system integrations.
• Required: Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status).
• Preferred: UX design experience and familiarity with the Pharma/Healthcare industry.
• Preferred: Understanding of Agile frameworks (e.g., SAFe).
• Preferred: Experience with AWS, Power BI, PowerApps, SharePoint, Salesforce Life Sciences Cloud, Data Cloud, Azure B2B.
• Preferred: Vendor management and ability to translate ambiguity into actionable plans.
• Preferred: Experience collaborating with campaign owners, solution architects, product owners, and Scrum Masters.
• Preferred: Strong communication, analytical, and problem-solving skills.
• Preferred: Agile experience and ability to manage multiple priorities.
• Preferred: Self-motivated and proactive learner.

Education

• Bachelor’s degree in Computer Science, Engineering OR related field OR 7+ years of relevant IT/programming experience.