Regional Marketing Manager, Gastroenterology - Great Lakes
AbbVie
August 13, 2026
On-site
Philadelphia, PA
$139,000 - $250,500 USD yearly
Marketing
Talent will be hired at a level commensurate with experience.
This role is field-based; candidates should live within a reasonable distance from the primary city.
Key Responsibilities:
Strategic Marketing
- Lead projects compliantly through the promotional review process, ensuring regulatory guidelines and AbbVie processes are followed.
- Manage strategy, execution, and budgeting for national/regional conventions, External Expert consulting, advisory boards, and peer-to-peer education programming.
- Evaluate effectiveness of key marketing tactics and recommend brand optimization opportunities.
- Provide in-depth insights to drive marketing strategy, resource optimization, and tactic development.
- Partner with field leadership to optimize pull-through of marketing strategies.
- Understand market drivers, competitive landscape, provider dynamics, and competitive intelligence.
- Coordinate external vendors and internal departments (Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, IT).
Thought Leader Engagement
- Identify, build, and strengthen relationships with External Experts, emerging leaders, and relevant patient/professional associations.
- Develop regional engagement plans and ensure consistent tactical execution to drive engagement.
- Connect Integrated Brand Teams for collaboration opportunities in compliance with industry standards.
Qualifications / Key Skills
- Strong verbal/non-verbal presentation skills (live/virtual).
- Experience collaborating cross-functionally; influence without direct authority.
- Ability to work in a field/headquarters matrix.
- Knowledge of regulations/standards affecting pharmaceutical products.
- Bachelor’s degree.
- 2+ years’ experience in Immunology (preferred) in sales, sales management, or marketing.
- Previous Gastroenterology experience (preferred).
- Travel up to 75%, including evenings/weekends.
- Valid driver’s license; pass pre-employment drug screening.
- Ability to drive personal auto/company vehicle or powered material handling equipment.
This role is field-based; candidates should live within a reasonable distance from the primary city.
Key Responsibilities:
Strategic Marketing
- Lead projects compliantly through the promotional review process, ensuring regulatory guidelines and AbbVie processes are followed.
- Manage strategy, execution, and budgeting for national/regional conventions, External Expert consulting, advisory boards, and peer-to-peer education programming.
- Evaluate effectiveness of key marketing tactics and recommend brand optimization opportunities.
- Provide in-depth insights to drive marketing strategy, resource optimization, and tactic development.
- Partner with field leadership to optimize pull-through of marketing strategies.
- Understand market drivers, competitive landscape, provider dynamics, and competitive intelligence.
- Coordinate external vendors and internal departments (Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, IT).
Thought Leader Engagement
- Identify, build, and strengthen relationships with External Experts, emerging leaders, and relevant patient/professional associations.
- Develop regional engagement plans and ensure consistent tactical execution to drive engagement.
- Connect Integrated Brand Teams for collaboration opportunities in compliance with industry standards.
Qualifications / Key Skills
- Strong verbal/non-verbal presentation skills (live/virtual).
- Experience collaborating cross-functionally; influence without direct authority.
- Ability to work in a field/headquarters matrix.
- Knowledge of regulations/standards affecting pharmaceutical products.
- Bachelor’s degree.
- 2+ years’ experience in Immunology (preferred) in sales, sales management, or marketing.
- Previous Gastroenterology experience (preferred).
- Travel up to 75%, including evenings/weekends.
- Valid driver’s license; pass pre-employment drug screening.
- Ability to drive personal auto/company vehicle or powered material handling equipment.