Product Marketing Manager (HCP)

This is where tactical execution meets purpose. As a Product Manager (HCP), you’ll manage marketing tactics end-to-end and collaborate with cross-functional partners to deliver HCP marketing programs for commercialized products.

Responsibilities:
- Independently manage marketing tactics for assigned product(s); lead conception through dissemination with agency and internal partners
- Assist in development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead
- Develop and execute omni-channel HCP campaigns aligned to brand objectives
- Manage selected HCP-facing tactics (visual aids, leave-behinds, product website, email programs, media) and partner with a center of excellence for deployment and reporting
- Assist in determining and tracking KPI for owned tactics and initiatives
- Manage project budgets and timelines; recommend budget adjustments
- Assist with market research to gain brand insights
- Support promotional review board (PRB) discussions in partnership with brand lead
- Engage in field sales communications and attend field ride-alongs
- Demonstrate knowledge of disease state, product portfolio, competitors, and payer landscape
- Communicate effectively with stakeholders; perform other duties as assigned

Minimum Requirements:
- 5+ years marketing experience (pharma/biotech/medical device) with a Bachelor’s, or 3+ years with a Master’s, or 1+ years with a PharmD
- Self-motivated; able to work independently and prioritize
- Comfortable in fast-paced environment; strong organization and multitasking
- Collaborative mindset
- Microsoft Office Suite experience (Excel, Outlook, PowerPoint, Teams, Word)

Preferred Qualifications:
- Master’s in a relevant discipline
- PharmD
- 3+ years in pharma/biotech/medical device sales

Benefits:
- Eligible employees may participate in medical/dental/vision/prescription coverage, wellness resources, 401(k) and ESPP, paid time off/paid parental leave, disability benefits, and more.