Product Director, Bladder Cancer Professional Promotion Marketing, Erda-iDRS

Product Director, Bladder Cancer Professional Marketing (Erda-iDRS) — Horsham, PA

Responsibilities:
- Lead development of comprehensive marketing plans (strategy, positioning, promotional campaigns, messaging) to achieve business goals and launch success
- Create and optimize promotional content and customer engagement tools to ensure pull-through of key brand messages across customer-facing channels
- Partner with Global Commercial Strategy, Sales, Sales Learning & Development, Medical Affairs, Precision Medicine, and INLEXZO brand team to develop and execute strategies, marketing assets, and tactical plans
- Develop sales meeting and field development content with learning and development
- Lead advisory boards, analytics, and market research to generate insights and refine marketing initiatives
- Collaborate with business partners to ideate and execute assets based on key insights
- Ensure pull-through of portfolio and testing narrative into field assets
- Manage agency of record and specialty agencies to implement HCP tactics
- Coordinate promotional activities with sales leadership and deliver strategic content for field meetings
- Partner with Legal, Medical, Regulatory & HCC to support approval of marketing materials

Qualifications / Requirements:
- Bachelor’s degree required; MBA or advanced degree helpful
- 7+ years relevant business experience (pharmaceutical/healthcare)
- 5+ years in Sales, Marketing, Managed Care Account Management, Pricing, and/or related fields; or leadership development program
- Proficiency in marketing, project management, and clear communication
- Ability to travel up to 20%

Preferred:
- People leadership experience; oncology and/or urology experience; previous sales experience; product launch experience
- Commitment to learning emerging technologies (e.g., AI)

Preferred Skills (from posting): Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Execution Focus, Financial Analysis, Interpersonal Influence, Marketing Campaign Management, Organizing, Performance Measurement, PR, Sales Promotions, Social Media Management, Tactical Planning, Technical Credibility