Product Director, Bladder Cancer Customer Journey & Omnichannel Marketing, Erda-iDRS
Johnson & Johnson
August 06, 2026
On-site
Horsham, PA
Marketing
Position: Product Director, Bladder Cancer Customer Journey & Omnichannel Marketing (Erda-iDRS) — Horsham, PA
Responsibilities:
- Lead development of comprehensive omnichannel marketing plans (strategy, engagement.ai, portfolio synergies) to drive business goals and key brand message pull-through across non-customer-facing channels.
- Own the end-to-end HCP customer journey; identify adoption barriers and design interventions to accelerate patient identification, treatment initiation, and account activation.
- Lead omnichannel and non-personal promotion strategy across field, digital, email, media, and customer experience channels to drive awareness, consideration, and adoption.
- Optimize engagement performance using data, insights, and Engagement.ai; refine channel mix, content sequencing, and targeting.
- Partner with Sales, Medical Affairs, Precision Medicine, other internal partners, and the INLEXZO brand team to develop and execute omnichannel tactics.
- Manage professional agency of record and specialty agencies to implement optimized tactics.
- Lead analytics and market research to generate insights for refinement of the customer journey ecosystem.
- Partner with legal, medical, regulatory & HCC to support approval of marketing materials.
Qualifications (Required):
- Bachelor’s degree; MBA/advanced degree helpful.
- 7+ years relevant business experience (pharma/healthcare).
- 5+ years in Sales/Marketing/Managed Care Account Management/Pricing or related fields and/or leadership development program.
- Proven marketing, project management, and communication skills.
- Ability to travel up to 20%.
Preferred:
- People leadership experience.
- Oncology or urology experience.
- Product launch experience.
- Commitment to learning emerging technologies (e.g., AI).
Preferred Skills:
Advertising, brand identity/positioning/reputation management, budget/content management, customer intelligence, data analysis, design mindset, execution focus, financial analysis, interpersonal influence, marketing campaign management, organizing, performance measurement, PR, sales promotions, social media management, tactical planning, technical credibility.
Responsibilities:
- Lead development of comprehensive omnichannel marketing plans (strategy, engagement.ai, portfolio synergies) to drive business goals and key brand message pull-through across non-customer-facing channels.
- Own the end-to-end HCP customer journey; identify adoption barriers and design interventions to accelerate patient identification, treatment initiation, and account activation.
- Lead omnichannel and non-personal promotion strategy across field, digital, email, media, and customer experience channels to drive awareness, consideration, and adoption.
- Optimize engagement performance using data, insights, and Engagement.ai; refine channel mix, content sequencing, and targeting.
- Partner with Sales, Medical Affairs, Precision Medicine, other internal partners, and the INLEXZO brand team to develop and execute omnichannel tactics.
- Manage professional agency of record and specialty agencies to implement optimized tactics.
- Lead analytics and market research to generate insights for refinement of the customer journey ecosystem.
- Partner with legal, medical, regulatory & HCC to support approval of marketing materials.
Qualifications (Required):
- Bachelor’s degree; MBA/advanced degree helpful.
- 7+ years relevant business experience (pharma/healthcare).
- 5+ years in Sales/Marketing/Managed Care Account Management/Pricing or related fields and/or leadership development program.
- Proven marketing, project management, and communication skills.
- Ability to travel up to 20%.
Preferred:
- People leadership experience.
- Oncology or urology experience.
- Product launch experience.
- Commitment to learning emerging technologies (e.g., AI).
Preferred Skills:
Advertising, brand identity/positioning/reputation management, budget/content management, customer intelligence, data analysis, design mindset, execution focus, financial analysis, interpersonal influence, marketing campaign management, organizing, performance measurement, PR, sales promotions, social media management, tactical planning, technical credibility.