Product/Brand Portfolio Manager
GSK
August 14, 2026
Remote friendly (Durham, NC)
United States
Marketing
Responsibilities:
- Own strategy and execution of professional and consumer marketing for a core asset in the anti-infective portfolio.
- Define customer insights/journeys and segmentation; product positioning; creative strategy, core messaging, and content plans; integrated cross-channel promotional mix.
- Support launch plans for selected anti-infectives assets to ensure successful execution and market entry.
- Drive external partnerships and innovation initiatives, identifying and testing new ways to market products.
- Set direction and ensure strategic alignment across functional stakeholder groups.
- Maintain detailed understanding of disease and the competitive marketplace.
- Foster an environment of innovation, inclusion, challenge, trust, and development.
Qualifications (Basic Requirements):
- BS/BA with 4 years of marketing or relevant commercial experience.
- In-office consistently 2–3 days/week (Philadelphia, PA or Durham, NC).
- Experience in pharmaceutical/life sciences industry.
- Project management experience.
- 25% travel required.
- Experience working in a matrix environment; cross-functional and stakeholder management.
Qualifications (Preferred Requirements):
- MBA.
- 2+ years in US biopharmaceutical marketing.
- US healthcare anti-infectives brand marketing experience.
- Primary/secondary market research; analytical ability; budget management.
- Experience implementing pharma projects (including copy approval), managing external agencies, and HCP + DTC strategy.
Skills:
Data to Insights, Digital Fluency, Marketing Campaign Planning/Measurement, Marketing Strategy & Implementation, Omnichannel Marketing, Pharmaceutical Industry, Project Management, Scientific Literacy
- Own strategy and execution of professional and consumer marketing for a core asset in the anti-infective portfolio.
- Define customer insights/journeys and segmentation; product positioning; creative strategy, core messaging, and content plans; integrated cross-channel promotional mix.
- Support launch plans for selected anti-infectives assets to ensure successful execution and market entry.
- Drive external partnerships and innovation initiatives, identifying and testing new ways to market products.
- Set direction and ensure strategic alignment across functional stakeholder groups.
- Maintain detailed understanding of disease and the competitive marketplace.
- Foster an environment of innovation, inclusion, challenge, trust, and development.
Qualifications (Basic Requirements):
- BS/BA with 4 years of marketing or relevant commercial experience.
- In-office consistently 2–3 days/week (Philadelphia, PA or Durham, NC).
- Experience in pharmaceutical/life sciences industry.
- Project management experience.
- 25% travel required.
- Experience working in a matrix environment; cross-functional and stakeholder management.
Qualifications (Preferred Requirements):
- MBA.
- 2+ years in US biopharmaceutical marketing.
- US healthcare anti-infectives brand marketing experience.
- Primary/secondary market research; analytical ability; budget management.
- Experience implementing pharma projects (including copy approval), managing external agencies, and HCP + DTC strategy.
Skills:
Data to Insights, Digital Fluency, Marketing Campaign Planning/Measurement, Marketing Strategy & Implementation, Omnichannel Marketing, Pharmaceutical Industry, Project Management, Scientific Literacy