Marketing Manager, Tap Rooms
Tilray Brands, Inc.
August 25, 2026
Remote friendly (Las Vegas, NV)
United States
Marketing
Position Summary
Marketing Manager, Tap Rooms leads marketing strategy and execution for a portfolio of tap rooms and brewpubs to drive guest traffic, dwell time, repeat visitation, and revenue via localized programming, digital/social marketing, events, partnerships, and on-brand guest experiences.
Responsibilities
- Develop and own the annual tap room marketing calendar and go-to-market plan.
- Drive foot traffic, dwell time, and repeat visitation via localized campaigns, promotions, loyalty, and seasonal/tentpole programming (beer releases, live music, game-day/sports).
- Partner with Digital & Social on local content, paid media, email/CRM, and online reputation management.
- Build scalable programming frameworks/playbooks for consistent execution across markets.
- Own in-venue brand standards (menus, signage, merchandise, on-site creative) with Creative team.
- Lead marketing for new tap room openings (launch playbooks, grand openings, local awareness).
- Manage community/partnership marketing (vendors, sponsorships, charity nights, merchant/association partnerships).
- Coordinate national brand/product launches at the tap room level; partner on branded merchandise/POS/retail assets.
- Manage marketing budget (planning, allocation, PO/invoicing, vendor management, ROI tracking).
- Analyze performance and deliver reporting/recaps/quarterly business reviews.
Qualifications
- Bachelor’s degree in Marketing/Business/Hospitality or related field (preferred).
- 5+ years marketing experience in field/local, experiential, hospitality, retail, or on-premise marketing.
- Strong preference: multi-site marketing experience; craft beer/CPG/alcohol/hospitality experience; proven traffic/revenue results.
Skills/Abilities
- Creative programming; local/experiential marketing; data-informed decision-making.
- Project management; cross-functional collaboration; strong communication.
- Budget management; MS Office; familiarity with digital/email/CRM and POS/reservation systems.
KPIs
- Traffic, dwell time, repeat visitation; revenue vs. budget; event impact; digital engagement and reputation; budget efficiency/ROI; on-time/on-brand execution.
Marketing Manager, Tap Rooms leads marketing strategy and execution for a portfolio of tap rooms and brewpubs to drive guest traffic, dwell time, repeat visitation, and revenue via localized programming, digital/social marketing, events, partnerships, and on-brand guest experiences.
Responsibilities
- Develop and own the annual tap room marketing calendar and go-to-market plan.
- Drive foot traffic, dwell time, and repeat visitation via localized campaigns, promotions, loyalty, and seasonal/tentpole programming (beer releases, live music, game-day/sports).
- Partner with Digital & Social on local content, paid media, email/CRM, and online reputation management.
- Build scalable programming frameworks/playbooks for consistent execution across markets.
- Own in-venue brand standards (menus, signage, merchandise, on-site creative) with Creative team.
- Lead marketing for new tap room openings (launch playbooks, grand openings, local awareness).
- Manage community/partnership marketing (vendors, sponsorships, charity nights, merchant/association partnerships).
- Coordinate national brand/product launches at the tap room level; partner on branded merchandise/POS/retail assets.
- Manage marketing budget (planning, allocation, PO/invoicing, vendor management, ROI tracking).
- Analyze performance and deliver reporting/recaps/quarterly business reviews.
Qualifications
- Bachelor’s degree in Marketing/Business/Hospitality or related field (preferred).
- 5+ years marketing experience in field/local, experiential, hospitality, retail, or on-premise marketing.
- Strong preference: multi-site marketing experience; craft beer/CPG/alcohol/hospitality experience; proven traffic/revenue results.
Skills/Abilities
- Creative programming; local/experiential marketing; data-informed decision-making.
- Project management; cross-functional collaboration; strong communication.
- Budget management; MS Office; familiarity with digital/email/CRM and POS/reservation systems.
KPIs
- Traffic, dwell time, repeat visitation; revenue vs. budget; event impact; digital engagement and reputation; budget efficiency/ROI; on-time/on-brand execution.