Marketing Manager, Oncology Consumer Marketing - Multiple Myeloma
AbbVie
September 02, 2026
Remote friendly (Mettawa, IL)
United States
$124,500 - $236,500 USD yearly
Marketing
Responsibilities:
- Partner with Marketing Directors and cross-functional team members to develop and execute consumer marketing plans supporting Multiple Myeloma brand objectives and performance goals.
- Contribute to annual/tactical planning and marketing strategy development using analysis of customer insights, market dynamics, and brand performance.
- Support patient-focused segmentation, messaging, and promotional campaigns across consumer channels and touchpoints.
- Manage development and execution of consumer marketing initiatives, including digital, social, patient education, advocacy, and omnichannel programs.
- Collaborate with medical, regulatory, legal, market access, patient services, and agency partners to ensure effective and compliant execution.
- Analyze market research, customer insights, and campaign performance metrics to identify opportunities and recommend optimizations.
- Support initiatives to improve patient awareness, engagement, and experience across the Multiple Myeloma treatment journey.
- Manage assigned marketing projects, timelines, budgets, and agency relationships.
- Develop relationships with internal stakeholders and contribute to cross-functional teams for alignment and execution excellence.
- Support product launch activities, lifecycle management, and brand growth strategies within the Multiple Myeloma portfolio.
Qualifications:
- Bachelor’s degree required; advanced degree in business, marketing, healthcare, or related field preferred.
- 4+ years of pharmaceutical/biotech/healthcare marketing experience with demonstrated progression.
- Hematology experience preferred; Multiple Myeloma experience preferred.
- Consumer/patient marketing experience preferred, including omnichannel and patient engagement.
- Product launch experience preferred.
- Cross-functional experience with commercial, medical, regulatory, legal, and agency partners.
- Strong analytical skills; translate insights/data into actionable recommendations.
- Strong project management skills; manage multiple priorities in a fast-paced environment.
- Strong communication, presentation, and collaboration skills.
- Experience in oncology and/or cross-channel marketing highly preferred.
- Partner with Marketing Directors and cross-functional team members to develop and execute consumer marketing plans supporting Multiple Myeloma brand objectives and performance goals.
- Contribute to annual/tactical planning and marketing strategy development using analysis of customer insights, market dynamics, and brand performance.
- Support patient-focused segmentation, messaging, and promotional campaigns across consumer channels and touchpoints.
- Manage development and execution of consumer marketing initiatives, including digital, social, patient education, advocacy, and omnichannel programs.
- Collaborate with medical, regulatory, legal, market access, patient services, and agency partners to ensure effective and compliant execution.
- Analyze market research, customer insights, and campaign performance metrics to identify opportunities and recommend optimizations.
- Support initiatives to improve patient awareness, engagement, and experience across the Multiple Myeloma treatment journey.
- Manage assigned marketing projects, timelines, budgets, and agency relationships.
- Develop relationships with internal stakeholders and contribute to cross-functional teams for alignment and execution excellence.
- Support product launch activities, lifecycle management, and brand growth strategies within the Multiple Myeloma portfolio.
Qualifications:
- Bachelor’s degree required; advanced degree in business, marketing, healthcare, or related field preferred.
- 4+ years of pharmaceutical/biotech/healthcare marketing experience with demonstrated progression.
- Hematology experience preferred; Multiple Myeloma experience preferred.
- Consumer/patient marketing experience preferred, including omnichannel and patient engagement.
- Product launch experience preferred.
- Cross-functional experience with commercial, medical, regulatory, legal, and agency partners.
- Strong analytical skills; translate insights/data into actionable recommendations.
- Strong project management skills; manage multiple priorities in a fast-paced environment.
- Strong communication, presentation, and collaboration skills.
- Experience in oncology and/or cross-channel marketing highly preferred.