Manager, Customer Strategy and Execution
Perrigo Company plc
August 18, 2026
Remote friendly (Grand Rapids, MI)
United States
Marketing
Description Overview:
Commercial Strategy Manager (high-impact individual contributor) responsible for driving category growth across North America by owning the commercial strategy for an assigned category and translating brand/innovation plans into shopper-centric, omnichannel frameworks that drive market activation and joint value creation with retail partners.
Scope of the Role:
- Develop and execute the commercial strategy aligned to self-care growth priorities.
- Define where to play and what it takes to win; translate strategic choices into actionable sales tactics.
- Translate brand & innovation strategies into GTM plans across retail channels.
- Integrate commercial strategy into annual planning and customer engagement models for the assigned category.
- Support design of the commercial toolkit for Account Executives and Managers.
- Prepare and deliver concept sells & trade materials for relevant initiatives.
- Set trade spend guidelines; tailor category and brand plans to customer needs with Account Managers.
- Serve as the category expert using insights to shape internal strategy and deliver results externally.
- Develop external relationships with commercial/category contacts in line with corporate account plans.
- Build best practices/playbooks to elevate execution across customers and channels.
- Track and analyze category sales fundamentals (share of shelf, share of SKU, display presence) and improve them.
- Analyze in-store activity to understand ROI and apply learnings.
- Report initiative performance; highlight opportunities/barriers and recommend course corrections.
- Develop strategies to improve in-process customer metrics, including DVRP (Distribution, Velocity, Retail Execution, Pricing).
Experience Required:
- 5+ years in Sales or with Customers within CPG, retail, or Oral Care (Marketing/Commercial Strategy a plus).
- Strong omnichannel knowledge and shopper behavior understanding (digital and traditional).
- Proven ability to translate brand strategies into commercial plans and support execution cross-functionally.
- Customer-facing experience with joint business planning and value creation.
- Strong analytical skills to synthesize data into actionable insights.
- Deep understanding of the North American retail landscape and healthcare category execution levers.
Benefits:
- Competitive compensation; benefits tailored to supporting you and your family; career development opportunities.
Hybrid Working Approach:
- Flexibility to work two days per week from home in many roles.
Application Instructions:
- Apply by clicking the APPLY button at the bottom of the application; submit all application materials (resumes/CVs) in English.
Commercial Strategy Manager (high-impact individual contributor) responsible for driving category growth across North America by owning the commercial strategy for an assigned category and translating brand/innovation plans into shopper-centric, omnichannel frameworks that drive market activation and joint value creation with retail partners.
Scope of the Role:
- Develop and execute the commercial strategy aligned to self-care growth priorities.
- Define where to play and what it takes to win; translate strategic choices into actionable sales tactics.
- Translate brand & innovation strategies into GTM plans across retail channels.
- Integrate commercial strategy into annual planning and customer engagement models for the assigned category.
- Support design of the commercial toolkit for Account Executives and Managers.
- Prepare and deliver concept sells & trade materials for relevant initiatives.
- Set trade spend guidelines; tailor category and brand plans to customer needs with Account Managers.
- Serve as the category expert using insights to shape internal strategy and deliver results externally.
- Develop external relationships with commercial/category contacts in line with corporate account plans.
- Build best practices/playbooks to elevate execution across customers and channels.
- Track and analyze category sales fundamentals (share of shelf, share of SKU, display presence) and improve them.
- Analyze in-store activity to understand ROI and apply learnings.
- Report initiative performance; highlight opportunities/barriers and recommend course corrections.
- Develop strategies to improve in-process customer metrics, including DVRP (Distribution, Velocity, Retail Execution, Pricing).
Experience Required:
- 5+ years in Sales or with Customers within CPG, retail, or Oral Care (Marketing/Commercial Strategy a plus).
- Strong omnichannel knowledge and shopper behavior understanding (digital and traditional).
- Proven ability to translate brand strategies into commercial plans and support execution cross-functionally.
- Customer-facing experience with joint business planning and value creation.
- Strong analytical skills to synthesize data into actionable insights.
- Deep understanding of the North American retail landscape and healthcare category execution levers.
Benefits:
- Competitive compensation; benefits tailored to supporting you and your family; career development opportunities.
Hybrid Working Approach:
- Flexibility to work two days per week from home in many roles.
Application Instructions:
- Apply by clicking the APPLY button at the bottom of the application; submit all application materials (resumes/CVs) in English.