Manager, Consumer Marketing
Invivyd
August 25, 2026
Remote friendly (New Haven County, CT)
United States
$140,000 - $160,000 USD yearly
Marketing
Manager Consumer Marketing will execute consumer and patient strategies and social media marketing plans to drive brand awareness, engagement, conversion, and treatment adherence for individuals at risk for severe COVID-19.
Responsibilities:
- Support Director of Consumer Marketing and agency partners to ensure brand strategy accountability and exceptional execution of social media plan tactics and deliverables.
- Guide and oversee tactical implementation and ongoing optimization of EUA-compliant consumer marketing plans.
- Support development and execution of integrated launch campaigns for new product launches; collaborate cross-functionally to ensure readiness and flawless execution.
- Build and scale social media influencer campaigns aligned with brand voice and regulatory requirements.
- Support development of patient-facing materials and campaigns (educational resources, digital/social content, testimonials, videos, brochures, and website content) with consistent, compliant brand messaging.
- Collaborate with patient services and advocacy to support marketing material needs and develop targeted programming.
- Measure and evaluate brand performance and modify tactical plans as needed.
- Oversee agency partners to develop and execute creative campaigns across digital, print, and social media.
- Manage project timelines, budgets, and deliverables.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA/advanced degree preferred.
- Minimum 5 years of marketing experience.
- Consumer marketing experience in pharma, biotech, consumer health, or OTC desired.
- Strong understanding of pharmaceutical advertising and promotion regulations.
- Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment.
- Ability to derive actionable insights from complex sources.
- Hands-on experience managing workflows through legal/regulatory promotional review process.
- Excellent verbal and written communication.
- Local candidate preferred; up to 30% in-office required.
Responsibilities:
- Support Director of Consumer Marketing and agency partners to ensure brand strategy accountability and exceptional execution of social media plan tactics and deliverables.
- Guide and oversee tactical implementation and ongoing optimization of EUA-compliant consumer marketing plans.
- Support development and execution of integrated launch campaigns for new product launches; collaborate cross-functionally to ensure readiness and flawless execution.
- Build and scale social media influencer campaigns aligned with brand voice and regulatory requirements.
- Support development of patient-facing materials and campaigns (educational resources, digital/social content, testimonials, videos, brochures, and website content) with consistent, compliant brand messaging.
- Collaborate with patient services and advocacy to support marketing material needs and develop targeted programming.
- Measure and evaluate brand performance and modify tactical plans as needed.
- Oversee agency partners to develop and execute creative campaigns across digital, print, and social media.
- Manage project timelines, budgets, and deliverables.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA/advanced degree preferred.
- Minimum 5 years of marketing experience.
- Consumer marketing experience in pharma, biotech, consumer health, or OTC desired.
- Strong understanding of pharmaceutical advertising and promotion regulations.
- Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment.
- Ability to derive actionable insights from complex sources.
- Hands-on experience managing workflows through legal/regulatory promotional review process.
- Excellent verbal and written communication.
- Local candidate preferred; up to 30% in-office required.