Main Responsibilities
- Congress Strategic Planning and Portfolio Optimization (30%)
- Design franchise-wide annual Congress portfolio strategy via structured investment formulation aligned with TA strategy and global brand plans
- Develop performance KPI framework and track ROI/ROE targets for congress investments to drive continuous improvement
- Provide data-driven budget optimization recommendations to congress budget holders using year-on-year and x-TA analytics/insights
- Lead implementation of One Sanofi Congress Excellence transformation (eQuartz) within the Franchise
- Monitor internal/external trends to drive congress engagement strategy innovation
- Advise Executive and Senior Leader congress engagement plans
- Congress Execution Orchestration and Excellence (50%)
- Lead end-to-end execution of priority congresses (Dermatology, Respiratory, Rhino/Gastro) from pre-congress planning to post-congress impact assessment
- Orchestrate cross-functional tactical congress execution
- Manage Booth Champion program across the franchise (including medical)
- Architect strategic pre-/post-congress communication and impact across Alliance stakeholders (Global, Affiliate, Senior Leadership)
- Strategic Partnership Management (10%)
- Serve as single point of contact for external healthcare provider industry associations
- Provide strategic feedback and oversight on vendor services led by GM&E (logistics and booth builders) for continuous improvement
- Oversee Alliance congress partnership
- Ad hoc Franchise level strategic planning and customer engagement projects (10%)
Profile/Competencies Required
- Strategic awareness toward 3β5 year business drivers
- Performance orientation; sets stretch goals
- Team leadership and troubleshooting across multiple stakeholders
- Change management
- Problem solving and clear communication of complex information
- Transversal collaboration and network building
- Customer focus and understanding of stakeholder organizations/decision-making
- Organizational development and continuous improvement mindset
Required Qualifications
- Bachelorβs degree
- 5+ years congress management experience
- Experience in digital activities/channels/operations
- Strong understanding of customer engagement strategies
- Thorough understanding of congress insights and content creation
- Excellent communication and budget management skills
- Demonstrated success in a matrix environment
- Innovative mindset; challenges the status quo
- Decision-making based on defined frameworks
- Experience defining KPIs and performance frameworks for events/congresses
- Strong analytical ability to measure and evaluate ROI/ROE
Preferred Qualifications
- Brand marketing and sales or other customer-facing experience
- Alliance partnership experience
- Vendor management and contract negotiation experience
Travel Requirements
- Up to 30% domestic and international travel; onsite presence at key congresses for set-up and potentially takedown (including weekend responsibilities) is mandatory.