Health Systems Marketing Associate Director, Pain
Vertex Pharmaceuticals
August 19, 2026
Remote friendly (Boston, MA)
United States
Marketing
General Summary:
The Health Systems Marketing Associate Director develops and executes key personal and non-personal promotion marketing tactics targeting Health Systems and hospitals. Own evolution of formulary decision maker messaging, core Health Systems promotional materials (value proposition and economic tools), and digital media strategy and execution.
Develop high-impact personal and digital promotional content; provide training on content to a field team (~300 members).
Reports to the Senior Director, Health Systems Marketing.
Key Duties And Responsibilities:
- Develop/adapt content tailored to Health Systems HCPs and Formulary Decision Makers (FDM)
- Develop approved messaging for new Real World Evidence to evolve Health System Value Proposition and other FDM-facing content
- Collaborate with Strategic Account Leadership to support field efforts with appropriate marketing content
- Lead Health Systems media strategies and tactics; partner with media agency
- Collaborate cross-functionally (strategic accounts, market access, HCP marketing) to ensure alignment and efficient, coordinated strategies/tactics
- Collaborate with the health systems agency of record
- Use learnings from customers and field teams to improve material effectiveness
Knowledge And Skills / Qualifications:
- Experience developing U.S. or global marketing communications/tactics and managing agency efforts
- Experience with institutional and IDN marketing and/or sales
- Strong early career individual contributor experience
- Pharmaceutical drug launch experience preferred
- Strong understanding of health information technology, IDN systems, and institutional markets
- Travel: ~10% (about 2 days/month)
Education And Experience:
- Bachelor’s degree in marketing, business, or scientific degree
- Typically requires 8 years of experience or equivalent education/experience
Benefits/Pay Range:
- Pay range: $162,800 - $244,200 (eligible for annual bonus and annual equity awards)
Application Instructions:
- Not specified in provided text.
The Health Systems Marketing Associate Director develops and executes key personal and non-personal promotion marketing tactics targeting Health Systems and hospitals. Own evolution of formulary decision maker messaging, core Health Systems promotional materials (value proposition and economic tools), and digital media strategy and execution.
Develop high-impact personal and digital promotional content; provide training on content to a field team (~300 members).
Reports to the Senior Director, Health Systems Marketing.
Key Duties And Responsibilities:
- Develop/adapt content tailored to Health Systems HCPs and Formulary Decision Makers (FDM)
- Develop approved messaging for new Real World Evidence to evolve Health System Value Proposition and other FDM-facing content
- Collaborate with Strategic Account Leadership to support field efforts with appropriate marketing content
- Lead Health Systems media strategies and tactics; partner with media agency
- Collaborate cross-functionally (strategic accounts, market access, HCP marketing) to ensure alignment and efficient, coordinated strategies/tactics
- Collaborate with the health systems agency of record
- Use learnings from customers and field teams to improve material effectiveness
Knowledge And Skills / Qualifications:
- Experience developing U.S. or global marketing communications/tactics and managing agency efforts
- Experience with institutional and IDN marketing and/or sales
- Strong early career individual contributor experience
- Pharmaceutical drug launch experience preferred
- Strong understanding of health information technology, IDN systems, and institutional markets
- Travel: ~10% (about 2 days/month)
Education And Experience:
- Bachelor’s degree in marketing, business, or scientific degree
- Typically requires 8 years of experience or equivalent education/experience
Benefits/Pay Range:
- Pay range: $162,800 - $244,200 (eligible for annual bonus and annual equity awards)
Application Instructions:
- Not specified in provided text.