Head of Marketing - US Eye Care Consumer Products
AbbVie
August 11, 2026
Remote friendly (Irvine, CA)
United States
$160,500 - $305,000 USD yearly
Marketing
Head of Marketing, US OTC - Consumer Products is responsible for end-to-end growth strategy, portfolio performance, and business results for the Consumer Eye Care franchise, providing enterprise leadership across franchise strategy, brand architecture, portfolio growth, innovation commercialization, channel strategy, and commercial execution.
Areas of Responsibilities:
- Set the overall franchise vision, growth strategy, and long-range priorities for the OTC business
- Own franchise strategy, brand architecture, portfolio prioritization, positioning, and annual operating plans
- Lead integrated omnichannel growth strategy across professional, consumer, digital, retail, and eCommerce channels
- Lead channel strategy and retail activation planning with Sales and Trade
- Own launch strategy, commercialization, and post-launch optimization for pipeline innovations and line extensions (multiple concurrent launches)
- Build and execute integrated marketing plans (content, media, promotions, PR, digital engagement)
- Partner with R&D, Operations, Manufacturing, and Supply Chain to support innovation, supply continuity, and launch excellence
- Own budget, forecasting, and business performance with explicit P&L delivery and investment efficiency accountability
- Build and inspire a high-performing team; strengthen capability, succession depth, and matrix leadership
Qualifications:
- Bachelor’s degree in marketing/business/related field; MBA preferred
- 15+ years progressive leadership with franchise/portfolio/P&L ownership in consumer healthcare, OTC, eye care, or adjacent categories
- Experience leading end-to-end growth, portfolio strategy, commercialization, and cross-functional enterprise leadership
- Strong omnichannel marketing background (retail, eCommerce, digital)
- Proven success partnering with Sales, Operations, R&D, and Finance
- Experience leading large, matrixed organizations and developing future leaders
- Strong financial acumen (P&L management, investment allocation, forecasting, business planning)
- Ability to lead launches and drive results in a fast-paced environment
Areas of Responsibilities:
- Set the overall franchise vision, growth strategy, and long-range priorities for the OTC business
- Own franchise strategy, brand architecture, portfolio prioritization, positioning, and annual operating plans
- Lead integrated omnichannel growth strategy across professional, consumer, digital, retail, and eCommerce channels
- Lead channel strategy and retail activation planning with Sales and Trade
- Own launch strategy, commercialization, and post-launch optimization for pipeline innovations and line extensions (multiple concurrent launches)
- Build and execute integrated marketing plans (content, media, promotions, PR, digital engagement)
- Partner with R&D, Operations, Manufacturing, and Supply Chain to support innovation, supply continuity, and launch excellence
- Own budget, forecasting, and business performance with explicit P&L delivery and investment efficiency accountability
- Build and inspire a high-performing team; strengthen capability, succession depth, and matrix leadership
Qualifications:
- Bachelor’s degree in marketing/business/related field; MBA preferred
- 15+ years progressive leadership with franchise/portfolio/P&L ownership in consumer healthcare, OTC, eye care, or adjacent categories
- Experience leading end-to-end growth, portfolio strategy, commercialization, and cross-functional enterprise leadership
- Strong omnichannel marketing background (retail, eCommerce, digital)
- Proven success partnering with Sales, Operations, R&D, and Finance
- Experience leading large, matrixed organizations and developing future leaders
- Strong financial acumen (P&L management, investment allocation, forecasting, business planning)
- Ability to lead launches and drive results in a fast-paced environment