Head of Marketing - US Eye Care Consumer Products

Head of Marketing, US OTC – Consumer Products

Areas of Responsibilities
- Set the overall franchise vision, growth strategy, and long-range priorities for the OTC business
- Own franchise strategy, brand architecture, portfolio prioritization, positioning, and annual operating plans
- Lead integrated omnichannel growth strategy across professional, consumer, digital, retail, and eCommerce channels
- Lead channel strategy and retail activation planning with Sales and Trade
- Own launch strategy, commercialization, and post-launch optimization for pipeline innovations and line extensions (multiple concurrent launches)
- Build and execute integrated marketing plans (content, media, promotions, PR, digital engagement)
- Partner with R&D, Operations, Manufacturing, and Supply Chain to support innovation, supply continuity, and launch excellence
- Own budget, forecasting, and business performance with explicit accountability for P&L delivery, investment efficiency, and long-term value creation
- Build, develop, and inspire a high-performing team; strengthen organizational capability, succession depth, and matrix leadership

Qualifications
- Bachelor’s degree in marketing, business, or related field; MBA preferred
- 15+ years progressive leadership experience with franchise/portfolio/P&L ownership in consumer healthcare, OTC, eye care, or adjacent categories
- Experience leading end-to-end business growth, portfolio strategy, commercialization, and cross-functional enterprise leadership
- Strong background in omnichannel marketing (retail, eCommerce, digital)
- Proven success partnering with Sales, Operations, R&D, and Finance
- Experience leading large, matrixed organizations and developing future leaders
- Strong financial acumen (P&L management, investment allocation, forecasting, business planning)
- Ability to lead launches and drive business results in a complex, fast-paced environment