Head, Market Access – Marketing & Ops
Incyte
9 days ago
Remote friendly (Chadds Ford, PA)
United States
Market Access
Role Responsibilities:
- Define and own the enterprise Market Access Marketing strategy aligned to brand and payer objectives.
- Translate payer, pricing, and access strategies into customer value propositions, tools, and field enablement.
- Lead access launch planning across new products, indications, and portfolio expansions.
- Ensure alignment between brand strategy, payer strategy, and access execution.
- Lead and develop a team of Market Access Marketers (one per therapeutic area) and Market Access Analytics; set direction, priorities, and performance expectations.
- Build talent capability in access storytelling, payer dynamics, and operational execution; support workforce planning, hiring, and succession.
- Oversee development of payer value messaging, access tools, and pull-through materials.
- Ensure compliant and effective deployment of materials to field teams; partner with training and field leadership for readiness and adoption.
- Establish operational rigor for planning, execution, and measurement; ensure cross-functional processes, timelines, and governance.
- Identify operational efficiencies and continuous improvement opportunities; support portfolio prioritization and resource allocation.
- Oversee Market Access Analytics to assess performance, uptake, barriers, and pull-through effectiveness; define KPIs and ensure data integrity and reporting.
- Ensure access marketing activities comply with regulatory and corporate standards; serve as trusted advisor/SME on market access execution.
Qualifications:
- Bachelor’s degree required; MBA or equivalent preferred.
- 10+ years in Market Access/Market Access Marketing/Payer Marketing or related life sciences/pharma commercial roles.
- 5+ years people leadership experience.
- Demonstrated ability translating payer strategy into field-ready execution.
- Strong knowledge of the U.S. payer landscape, reimbursement pathways, and formulary dynamics.
- Experience supporting launches and multi-brand portfolios preferred.
Skills & Competencies:
- Deep expertise in market access marketing and commercialization.
- Strategic and operational mindset; ability to synthesize complex payer dynamics into executable messaging.
- Strong cross-functional leadership/influence; executive communication presence.
- Integrity and compliance acumen.
Leadership Behaviors:
- Enterprise mindset, cross-functional ownership, clarity/accountability, develops talent, balances strategy with operational excellence.
- Define and own the enterprise Market Access Marketing strategy aligned to brand and payer objectives.
- Translate payer, pricing, and access strategies into customer value propositions, tools, and field enablement.
- Lead access launch planning across new products, indications, and portfolio expansions.
- Ensure alignment between brand strategy, payer strategy, and access execution.
- Lead and develop a team of Market Access Marketers (one per therapeutic area) and Market Access Analytics; set direction, priorities, and performance expectations.
- Build talent capability in access storytelling, payer dynamics, and operational execution; support workforce planning, hiring, and succession.
- Oversee development of payer value messaging, access tools, and pull-through materials.
- Ensure compliant and effective deployment of materials to field teams; partner with training and field leadership for readiness and adoption.
- Establish operational rigor for planning, execution, and measurement; ensure cross-functional processes, timelines, and governance.
- Identify operational efficiencies and continuous improvement opportunities; support portfolio prioritization and resource allocation.
- Oversee Market Access Analytics to assess performance, uptake, barriers, and pull-through effectiveness; define KPIs and ensure data integrity and reporting.
- Ensure access marketing activities comply with regulatory and corporate standards; serve as trusted advisor/SME on market access execution.
Qualifications:
- Bachelor’s degree required; MBA or equivalent preferred.
- 10+ years in Market Access/Market Access Marketing/Payer Marketing or related life sciences/pharma commercial roles.
- 5+ years people leadership experience.
- Demonstrated ability translating payer strategy into field-ready execution.
- Strong knowledge of the U.S. payer landscape, reimbursement pathways, and formulary dynamics.
- Experience supporting launches and multi-brand portfolios preferred.
Skills & Competencies:
- Deep expertise in market access marketing and commercialization.
- Strategic and operational mindset; ability to synthesize complex payer dynamics into executable messaging.
- Strong cross-functional leadership/influence; executive communication presence.
- Integrity and compliance acumen.
Leadership Behaviors:
- Enterprise mindset, cross-functional ownership, clarity/accountability, develops talent, balances strategy with operational excellence.