HCP Marketing Manager
GSK
August 22, 2026
Remote friendly (Durham, NC)
United States
Marketing
In-office (minimum) two days/week in Philadelphia, PA or Durham, NC.
Responsibilities:
- Lead development of assigned HCP personal promotional tactics, including project briefs aligned to brand strategy and business objectives.
- Create and deliver field engagement plans with clear direction/rationale so customer-facing teams have innovative materials for complaint discussions.
- Build relationships and collaborate with stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory).
- Align product attributes to marketplace needs using market research learnings, data analysis, and insight generation.
- Lead cross-functional teams and internal/external partners (including agencies) to drive execution.
- Collaborate effectively across a matrix marketing organization.
- Measure and track performance of key tactics.
- Partner with marketing Directors to ensure tactics support brand strategies/objectives.
Basic Qualifications:
- BS/BA (preferably Business/Marketing or Health Sciences).
- Minimum 4 years healthcare marketing or relevant commercial experience (e.g., sales/training/communications in agency/CPG/pharma; brand marketing, market research, marketing operations, and/or provider marketing).
- Experience in a matrix environment; ability to build relationships.
- Demonstrated leadership, decision-making, strategic thinking, problem-solving, and oral/written communication.
Preferred Qualifications:
- MBA; HCP marketing experience.
- Biologics/specialty pharma experience (commercialization, marketing, strategy, or market access).
- Project management (multiple projects), primary/secondary market research, strong analytics, budget management.
- Pharma copy-approval experience; experience managing external agencies.
Skills:
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy.
Responsibilities:
- Lead development of assigned HCP personal promotional tactics, including project briefs aligned to brand strategy and business objectives.
- Create and deliver field engagement plans with clear direction/rationale so customer-facing teams have innovative materials for complaint discussions.
- Build relationships and collaborate with stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory).
- Align product attributes to marketplace needs using market research learnings, data analysis, and insight generation.
- Lead cross-functional teams and internal/external partners (including agencies) to drive execution.
- Collaborate effectively across a matrix marketing organization.
- Measure and track performance of key tactics.
- Partner with marketing Directors to ensure tactics support brand strategies/objectives.
Basic Qualifications:
- BS/BA (preferably Business/Marketing or Health Sciences).
- Minimum 4 years healthcare marketing or relevant commercial experience (e.g., sales/training/communications in agency/CPG/pharma; brand marketing, market research, marketing operations, and/or provider marketing).
- Experience in a matrix environment; ability to build relationships.
- Demonstrated leadership, decision-making, strategic thinking, problem-solving, and oral/written communication.
Preferred Qualifications:
- MBA; HCP marketing experience.
- Biologics/specialty pharma experience (commercialization, marketing, strategy, or market access).
- Project management (multiple projects), primary/secondary market research, strong analytics, budget management.
- Pharma copy-approval experience; experience managing external agencies.
Skills:
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy.