Executive Director, Marketing Operations & Analysis
EyePoint
August 15, 2026
Remote friendly (Watertown, MA)
United States
Marketing
Key Responsibilities
- Design and implement marketing operations systems, tools, and processes for launch and commercial growth.
- Stand up marketing project management frameworks, campaign workflows, and agency management processes.
- Develop scalable processes for program management, vendor oversight, and cross-functional workflow optimization.
- Ensure launch readiness across people, process, and technology; manage the marketing technology stack and digital infrastructure.
- Lead market research (primary/secondary) to inform DURAVYU commercial decisions.
- Design KPIs, dashboards, and attribution models; manage marketing performance analytics and program ROI.
- Translate insights into actionable recommendations; oversee external research vendors.
- Own end-to-end congress/conference operations (planning, logistics, sponsorship execution, coordination).
- Partner with Field Marketing on congress strategy/content; direct logistics, booth management, promotional activities.
- Own congress budgets, vendor contracts, and post-event reporting; develop a tiered congress strategy.
- Drive promotional compliance and manage the medical/legal/regulatory (MLR) review process for promotional materials.
- Ensure compliant asset delivery; manage marketing budget planning, tracking, forecasting, and reporting.
- Oversee agency contracts and cross-functional budget coordination.
Required Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- 12+ years in pharmaceutical/biotech marketing operations, commercial operations, or marketing analytics.
- Experience building marketing ops infrastructure in pre-launch/early commercial environments.
- Proven expertise in marketing analytics, performance measurement, and ROI modeling.
- Experience managing MLR review and promotional compliance.
- Strong project and vendor management; experience managing large budgets and agencies.
Knowledge & Capabilities
- Retina disease/specialty pharma marketing, HCP engagement models.
- Marketing technology/CRM systems and digital analytics platforms.
- Strong communication, analytical, and cross-functional collaboration; balance strategy with hands-on execution.
Preferred Experience
- Ophthalmology/retinal disease market; congress/conference operations.
- Buy-and-bill market models/physician-administered therapies; biotech launch in pre-commercial/emerging-growth organization.
- Design and implement marketing operations systems, tools, and processes for launch and commercial growth.
- Stand up marketing project management frameworks, campaign workflows, and agency management processes.
- Develop scalable processes for program management, vendor oversight, and cross-functional workflow optimization.
- Ensure launch readiness across people, process, and technology; manage the marketing technology stack and digital infrastructure.
- Lead market research (primary/secondary) to inform DURAVYU commercial decisions.
- Design KPIs, dashboards, and attribution models; manage marketing performance analytics and program ROI.
- Translate insights into actionable recommendations; oversee external research vendors.
- Own end-to-end congress/conference operations (planning, logistics, sponsorship execution, coordination).
- Partner with Field Marketing on congress strategy/content; direct logistics, booth management, promotional activities.
- Own congress budgets, vendor contracts, and post-event reporting; develop a tiered congress strategy.
- Drive promotional compliance and manage the medical/legal/regulatory (MLR) review process for promotional materials.
- Ensure compliant asset delivery; manage marketing budget planning, tracking, forecasting, and reporting.
- Oversee agency contracts and cross-functional budget coordination.
Required Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- 12+ years in pharmaceutical/biotech marketing operations, commercial operations, or marketing analytics.
- Experience building marketing ops infrastructure in pre-launch/early commercial environments.
- Proven expertise in marketing analytics, performance measurement, and ROI modeling.
- Experience managing MLR review and promotional compliance.
- Strong project and vendor management; experience managing large budgets and agencies.
Knowledge & Capabilities
- Retina disease/specialty pharma marketing, HCP engagement models.
- Marketing technology/CRM systems and digital analytics platforms.
- Strong communication, analytical, and cross-functional collaboration; balance strategy with hands-on execution.
Preferred Experience
- Ophthalmology/retinal disease market; congress/conference operations.
- Buy-and-bill market models/physician-administered therapies; biotech launch in pre-commercial/emerging-growth organization.