Executive Director, HCP Marketing
EyePoint
August 15, 2026
Remote friendly (Watertown, MA)
United States
Marketing
Key Responsibilities
- Lead the design and execution of HCP brand campaigns for DURAVYU across branded and unbranded channels.
- Develop core messaging, creative campaigns, and multichannel promotional programs targeting retina specialists.
- Translate clinical/scientific differentiators into promotional materials; optimize for impact/recall/field usability.
- Manage HCP creative agency relationships and promotional development timelines.
- Build pre- and post-launch disease-state education to differentiate DURAVYU’s MOA and clinical data.
- Develop TKI class education programs; create content covering MOA, disease pathology, treatment burden, and real-world evidence.
- Disseminate education via congress, peer-to-peer, digital, and publication channels; align with Medical Affairs.
- Design and optimize HCP channel mix (personal promotion, digital, email, print, non-personal); develop segmentation/targeting.
- Test/refine channels for reach, effectiveness, and ROI; ensure integration with field marketing/peer-to-peer/sales.
- Manage digital HCP marketing platforms and analytics.
- Monitor competitors; build objection-handling tools and competitive evidence resources.
- Develop rapid response differentiation messaging; equip sales/field teams with compliant competitive information.
Required Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- 12+ years HCP marketing experience (pharma/biotech).
- Proven success with HCP brand campaign/promotional strategy and multichannel/digital engagement; customer segmentation.
- Strong cross-functional collaboration (Sales, Medical Affairs, Market Access).
- Experience with competitive positioning/response in specialty therapeutic areas.
Preferred Experience
- Ophthalmology/retinal disease; first-in-class/novel MOA launches.
- Buy-and-bill/physician-administered experience; biotech launch in pre-commercial/emerging-growth org.
Success Measures
- HCP awareness/perception/adoption; campaign metrics; TKI class awareness; competitive positioning and field satisfaction; multichannel ROI; asset timeliness/compliance.
Salary Range: $257,500 USD - $326,167 USD
- Lead the design and execution of HCP brand campaigns for DURAVYU across branded and unbranded channels.
- Develop core messaging, creative campaigns, and multichannel promotional programs targeting retina specialists.
- Translate clinical/scientific differentiators into promotional materials; optimize for impact/recall/field usability.
- Manage HCP creative agency relationships and promotional development timelines.
- Build pre- and post-launch disease-state education to differentiate DURAVYU’s MOA and clinical data.
- Develop TKI class education programs; create content covering MOA, disease pathology, treatment burden, and real-world evidence.
- Disseminate education via congress, peer-to-peer, digital, and publication channels; align with Medical Affairs.
- Design and optimize HCP channel mix (personal promotion, digital, email, print, non-personal); develop segmentation/targeting.
- Test/refine channels for reach, effectiveness, and ROI; ensure integration with field marketing/peer-to-peer/sales.
- Manage digital HCP marketing platforms and analytics.
- Monitor competitors; build objection-handling tools and competitive evidence resources.
- Develop rapid response differentiation messaging; equip sales/field teams with compliant competitive information.
Required Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- 12+ years HCP marketing experience (pharma/biotech).
- Proven success with HCP brand campaign/promotional strategy and multichannel/digital engagement; customer segmentation.
- Strong cross-functional collaboration (Sales, Medical Affairs, Market Access).
- Experience with competitive positioning/response in specialty therapeutic areas.
Preferred Experience
- Ophthalmology/retinal disease; first-in-class/novel MOA launches.
- Buy-and-bill/physician-administered experience; biotech launch in pre-commercial/emerging-growth org.
Success Measures
- HCP awareness/perception/adoption; campaign metrics; TKI class awareness; competitive positioning and field satisfaction; multichannel ROI; asset timeliness/compliance.
Salary Range: $257,500 USD - $326,167 USD