Executive Director, Field Engagement & Orchestration
Bristol Myers Squibb
August 25, 2026
Remote friendly (Princeton, NJ)
United States
Sales
Summary:
The Executive Director owns Bristol Myers Squibb’s CRM enablement capabilities, defining and executing the CRM product roadmap to deliver coordinated, compliant, personalized engagement across Oncology, Cardiovascular, and Neurology.
Responsibilities:
- Define CRM/Marketing Automation/Omnichannel orchestration product vision, strategy, and roadmap.
- Align platform strategy to commercialization priorities, therapeutic area launch plans, and omnichannel roadmap.
- Lead platform configuration, capability build, and optimization (templates, reusable assets, integrations, testing/deployment governance).
- Manage data structures, tagging/taxonomy/segmentation logic, consent/preferences, identifier usage, and data quality.
- Integrate CRM/MA with omnichannel orchestration and analytics; enable next-best-engagement/agentic logic; support closed-loop measurement.
- Drive adoption/training/change management via plans, materials, forums/office hours, and embedding usage into standard ways of working.
- Ensure compliance/privacy/quality: SOPs, documentation, access controls/audit trails, and issue management (deliverability, data errors, defects).
- Lead and develop the team; manage vendors/partners/budget; track SLAs and KPIs; quantify business impact and continuously refine roadmap.
Qualifications (required/preferred):
- 15+ years pharma/biotech/life sciences; strong commercialization operations/field/digital transformation or omnichannel analysis.
- 10+ years leading cross-functional programs/teams.
- Bachelor’s required; MBA/MS preferred.
- Proven leadership developing CRM platforms (e.g., Veeva, Salesforce) and integrations with marketing automation.
- Advanced business analysis and crisp requirements documentation.
- Experience with offshore analytics/engineering teams.
- Direct field experience strongly preferred (DBM experience preferred).
Skills/Competencies:
- CRM & Marketing Automation (Veeva, Salesforce, Marketing Cloud; omnichannel campaign design).
- Product ownership/roadmapping and trade-off decisions.
- Customer data modeling, segmentation, personalization.
- Cross-functional influence with Brand/Sales/Medical/Market Access/Insights/Tech/Compliance.
Compensation/Benefits (if applicable):
- $269,790–$326,922 base pay range; additional incentives/stock may apply (eligibility-based).
- Health coverage, wellbeing support, 401(k), disability/life insurance, and paid time off (per eligibility).
The Executive Director owns Bristol Myers Squibb’s CRM enablement capabilities, defining and executing the CRM product roadmap to deliver coordinated, compliant, personalized engagement across Oncology, Cardiovascular, and Neurology.
Responsibilities:
- Define CRM/Marketing Automation/Omnichannel orchestration product vision, strategy, and roadmap.
- Align platform strategy to commercialization priorities, therapeutic area launch plans, and omnichannel roadmap.
- Lead platform configuration, capability build, and optimization (templates, reusable assets, integrations, testing/deployment governance).
- Manage data structures, tagging/taxonomy/segmentation logic, consent/preferences, identifier usage, and data quality.
- Integrate CRM/MA with omnichannel orchestration and analytics; enable next-best-engagement/agentic logic; support closed-loop measurement.
- Drive adoption/training/change management via plans, materials, forums/office hours, and embedding usage into standard ways of working.
- Ensure compliance/privacy/quality: SOPs, documentation, access controls/audit trails, and issue management (deliverability, data errors, defects).
- Lead and develop the team; manage vendors/partners/budget; track SLAs and KPIs; quantify business impact and continuously refine roadmap.
Qualifications (required/preferred):
- 15+ years pharma/biotech/life sciences; strong commercialization operations/field/digital transformation or omnichannel analysis.
- 10+ years leading cross-functional programs/teams.
- Bachelor’s required; MBA/MS preferred.
- Proven leadership developing CRM platforms (e.g., Veeva, Salesforce) and integrations with marketing automation.
- Advanced business analysis and crisp requirements documentation.
- Experience with offshore analytics/engineering teams.
- Direct field experience strongly preferred (DBM experience preferred).
Skills/Competencies:
- CRM & Marketing Automation (Veeva, Salesforce, Marketing Cloud; omnichannel campaign design).
- Product ownership/roadmapping and trade-off decisions.
- Customer data modeling, segmentation, personalization.
- Cross-functional influence with Brand/Sales/Medical/Market Access/Insights/Tech/Compliance.
Compensation/Benefits (if applicable):
- $269,790–$326,922 base pay range; additional incentives/stock may apply (eligibility-based).
- Health coverage, wellbeing support, 401(k), disability/life insurance, and paid time off (per eligibility).