Director, US Rare Portfolio Marketing

Responsibilities:
- Lead brand planning; facilitate quarterly business/brand reviews to evaluate KPIs and success factors.
- Define go-to-market strategies, assess competitive positioning, and drive launch planning/readiness.
- Design and implement patient-finding and HCP identification strategies for small, dispersed prescriber universes; drive direct-to-patient activation; partner on segmentation and targeting.
- Conduct market research and analyze data (claims, diagnostic, specialty pharmacy/hub, patient/caregiver insights) to inform HCP and consumer marketing strategy.
- Develop HCP-focused promotional/educational content across the portfolio (branded and unbranded disease-state platforms).
- Build and implement consumer/DTC strategy: patient/caregiver campaigns, digital/social engagement, unbranded disease education, patient testimonials/ambassador programs.
- Coordinate with external agencies to develop and execute campaigns.
- Partner with Patient Advocacy on relationships with patient organizations and the broader rare disease community.
- Shape patient support and hub experience with Patient Support and Market Access to minimize time to therapy.
- Attend congresses and industry events to build the brand and establish KOL/community connections.
- Provide oversight of and collaborate with scientific marketing.
- Ensure cross-functional collaboration with Field Sales, Field Medical, Access & Reimbursement, Marketing, Legal, and Compliance.

Qualifications/Requirements:
- 12+ years pharmaceutical/biotech experience with a focus on Marketing.
- Strong understanding of rare disease markets; orphan drugs/specialty/advanced therapies preferred.
- Knowledge of payer environment and challenges (National/Regional payers, government programs, managed care, evolving healthcare systems); familiarity with buy-and-bill and/or specialty pharmacy channels.

Application instructions:
- Apply now to take your first step.