Position Summary:
We are seeking a dynamic and self-motivated Thought Leader Liaison to lead field marketing efforts, including Key Opinion Leader identification and management, speaker bureau management, and local/regional patient advocacy engagements.
Responsibilities:
- KOL (Key Opinion Leader) healthcare provider identification and engagement
- Market insight gathering on the current disease management landscape
- Speaker bureau management, including HCP speaker identification, engagement and training, and HCP speaker bureau content creation
- HCP and patient congress engagements, including KOL interactions with company leadership
- Support and execute strategic marketing initiatives
- Proactive interactions with KOLs to validate and optimize brand strategies
- Collaborate on development of HCP and patient marketing materials for effective engagement
- Collaborate with local/regional advocacy groups to develop and coordinate community engagement webinars
Requirements:
- 7+ years of experience in pharmaceutical/biotechnology sales (or focused on institutional customers)
- Field marketing or HCP marketing experience
- In-depth knowledge of the healthcare industry, specifically institutional accounts
- Experience in hematology, transplant, rheumatology, and infectious disease (preferred)
- Proven track record managing KOLs and complex accounts
- Proven record of meeting/exceeding business KPIs
- Analytical mindset to interpret data, market trends, and customer insights
- Experience with Veeva and CRM systems and sales analytics tools
- Ability to travel up to ~75%
Pay Range:
- $184,000 - $245,000 base salary; eligible for annual short-term incentive and annual long-term incentive (e.g., equity).